If you love digital marketing and want to immerse yourself in this world without a full-time commitment, freelance digital marketing jobs are your answer. As a digital marketing freelancer, you will have the best of both worlds. You’re kind of your own boss, so you will be able to make your own hours. You can choose which projects you want to work on, and end up working with some of the best national and international brands.

If you are seriously considering taking on freelance digital marketing jobs, we’re here to help. We will tell you some benefits of being a freelancer in this field, and offer tips to build the most fulfilling freelance career.

And if you want this career to turn into a full-time digital marketing job one day, we’ll tell you how to do that too!


So here are 5 benefits of being a digital marketing freelancer: 


1. You Are Your Own Boss (Most Of The Time!)

When you choose your own freelance digital marketing jobs, you’re also choosing how much you want to work and when you want to work. Digital marketing is a demanding field, with client expectations always high and trends and technologies ever-changing. With a freelance career, you’ll be able to decide exactly how much you want to take on. You’ll therefore be able to navigate this field with more ease than in a full-time job.

However, do keep in mind that you will still be dealing with clients, who want work when they want it. If you are a nocturnal person, you might find it best to do client work at night. But clients are active from 9-5, so that dictates your work hours to a certain extent.

Our tip: Schedule your content in advance, and create a timeline for yourself and stick to it.  

2. You Get To Choose Which Clients To Work With

One of the disadvantages of working full-time in a digital marketing job is not having the freedom to pick which clients you want to work with. Everyone wants to work on the food or fashion or tech brands, but few want to work for the BFSI or real estate sectors. In an agency, you don’t often have the luxury to choose.

As a digital marketing freelancer, you do – especially as your client portfolio and reputation grows. You will be able to work on more passion projects, and truly understand the kind of brands that fit your personality, aptitude, aesthetic and skill-set.

Some of the best digital marketing freelancers, in fact, specialise in a certain area. For example, if you are a fitness enthusiast, you could exclusively create content for health and wellness brands.

Our tip: Find a niche as a freelancer, and stick to it. The more specialised your content, the more it will be valued.


3. You Can Come Into Your Own As A Content Creator

Of course, you still have to work with demanding clients and their expectations and restrictions. However, if you are a freelancer, you can unleash your creative talent in a way that is uniquely yours.

With the rise of digital influencers in every field – who work solely for themselves – it looks like creativity is quite easy to express. In fact, it is rewarded. So if you are looking for digital marketing freelance jobs that will not stunt your creativity, why not go into business for yourself and create the content you love? 

You might just be able to monetise it tremendously!

Our tip: Do some research on your favourite influencers and figure out how they consistently create quality content. Then make a content plan for yourself. 


4. You Can Work With Some Of The Best Talent In The Industry

Just because you’re not working in an office, it doesn’t mean that you will not get to interact with some great peers and seniors. As a digital marketing freelancer, you will be working with some of the best. 

If you’re a copywriter, you might get to collaborate with talented designers, videographers and photographers. If you’re an SEO expert, you’ll get to work with expert web developers. It’s likely that you will form your own community of digital marketing freelancers, and work together on multiple projects that come your way.

Forming this community is also a good way to get projects through word-of-mouth, and build a larger portfolio of great work.

Our tip: When you get a project, always recommend a collaborator that is in your network. The favour is sure to be returned!


5. Your Ties With Digital Marketing Agencies Will Increase

Digital marketing agencies in India often hire a lot of freelancers. So try working with a wide range of agencies whose work you really admire. 

You will meet experts in the field, people who have been in the digital marketing industry for years. You will also meet peers whose work resonates with you.

And if you want to ultimately let go of the freelance lifestyle and work a full-time job in a digital marketing agency, they’re more likely to hire you if they have worked with you on a freelance basis before. Your work will be known and trusted, and you’ll be familiar with the brands that the agency works on.

Our tip: Don’t do freelance work for an agency or company you don’t believe in, just for the money. When it comes to looking for a full-time job, you won’t really know what kind of agency or company will be the best match for you.


So, what next?

Freelance digital marketing jobs are not hard to come by. The hard part is deciding what to take on, at how much cost, and for whom. When you have to make all your own decisions, it’s often easy to make the wrong ones!

As a freelance digital marketer, you have to constantly be updated with new trends in the industry. New skills are needed every year, and you need to keep up. Our blog on digital marketing skills might help you with this.

And if you want to further your knowledge of digital marketing, IIDE’s digital marketing course will bring you closer to your dream freelance digital marketing career.