In this blog, we’ll be looking at the benefits of freelance digital marketing jobs and why it is the best career choice in 202 and beyond.
For those who are willing to shift their career to digital marketing, now is the right time! With the advancement in technology and globalization, the freelance market is booming with each passing day and there’s no denying the fact that the scope of digital marketing in freelancing seems pretty bright. Creators and successful freelancers like Saheli Chatterjee and Shreya Pattar have marked their presence with their impeccable talent giving rise to the demand for digital marketing freelancers.
With this article, we aim to make you understand the scope of digital marketing in freelancing, is digital marketing good for freelancing, top digital marketing freelance jobs, and the benefits of freelance digital marketing jobs.
So without wasting much time, let’s jump into the blog.
Must Read: Scope of Digital Marketing 2023 – Covid Updated
What is Freelance Digital Marketing?
As a freelance digital marketer, you have to simply assist companies and clients in selling their products and services online. Your job would be to contact your target audience, direct them to their website, and convert them into paying clients. All of this without being a full-time employee of the company!
But a question must appear in everybody’s mind “Is digital marketing good for freelancing?”
The answer is a big YES! Freelancing in digital marketing is an amazing career opportunity for an individual who has an interest in the field of digital marketing and for those who want to make their career in the field of digital marketing.
Bonus tip: If you want to pursue a thriving career in digital marketing, an MBA in Digital Marketing can be a great option for you as it provides you with a competitive edge by equipping you with comprehensive knowledge and strategic skills to excel in this rapidly evolving field. It combines the best of business management principles with specialized expertise in digital marketing, empowering you to confidently lead and innovate in the digital landscape.
If you wish to find out the salaries of freelance digital marketing jobs and how to become a freelancer, then read our ultimate guide on freelance digital marketing jobs.
Let’s proceed with learning the benefits of freelance digital marketing jobs now.
Scope Of Digital Marketing in Freelancing
As per the current scenario, the scope of digital marketing in freelancing is wide open and filled with opportunities for those willing to dive in and push their limits for a better future.
As a digital marketing freelancer, one holds the freedom to choose their projects, clients, and working hours, giving the flexibility to create their ideal work-life balance.
One of the primary benefits of freelance digital marketing jobs is the ability to work with clients from all over the world. With the boom in remote work and online communication tools, geographical boundaries no longer limit anyone’s potential client base. One can collaborate with businesses of all sizes, from startups to multinational corporations, helping them reach their target audience and achieve their marketing goals.
Moreover, as a digital marketing freelancer, one can specialize in various areas of digital marketing, such as social media management, search engine optimization (SEO), content marketing, email marketing, and more. This specialization allows one to hone skills and become an expert in the chosen niche, making an individual more valuable to clients seeking specific expertise.
Overall, the scope of digital marketing in freelancing is expanding, offering endless opportunities for growth, creativity, and success in the dynamic world of online marketing.
Is Digital Marketing Good For Freelancing?
The answer is yes. Let us tell you why:
(a) Endless Demand: With the increase of internet users, businesses of all sizes are going for online visibility, giving rise to the demand for skilled digital marketers who can cater to such needs.
(b) Offers flexibility: Unlike regular jobs, freelance digital marketing jobs are super flexible in terms of working hours. One can work as per their schedule and there’s no need to clock a set number of hours to get things done.
(c) Multiple opportunities: As a digital marketing freelancer, one gets a chance to step out of their comfort zone and work on diverse realms of digital marketing like SEO, SEM, ORM, Content marketing, etc. This broadens the scope of work giving individuals a chance to work and learn new things.
(d) Builds accountability: When you work as a digital marketing freelancer, you’re your own boss. There’s no one (except your clients) asking for work updates or hovering over you to get things done. This creates a sense of accountability and allows you to take control of your work and pursue it as per your wish.
(e) Paves the way for growth: There’s no denying the fact that online businesses are growing and the demand for digital marketers is at its peak.
Getting into digital marketing will not just hone your skills as a seasoned marketer but will also help you carve a successful career in it.
Now that we’ve got a fair idea of whether digital marketing suits freelancing, let’s quickly run through some booming digital marketing freelance jobs.
List of Freelance Digital Marketing Jobs
- Social Media Manager
- Content Creator/Writer
- SEO Specialist
- PPC (Pay-Per-Click) Campaign Manager
- Email Marketing Specialist
- Digital Marketing Consultant
- Social Media Ads Manager
- Graphic Designer (specializing in digital marketing)
- Influencer Marketing Manager
- Digital Marketing Strategist
- Web Analytics Expert
- Video Marketing Specialist
- Conversion Rate Optimization (CRO) Specialist
- Online Reputation Manager
- Affiliate Marketer
- E-commerce Marketing Specialist
- Mobile Marketing Specialist
- Marketing Automation Specialist
- Content Marketing Manager
- Virtual Event Marketing Coordinator
Top 8 Benefits of Freelance Digital Marketing Jobs
If you’re still confused about being a freelancer in digital marketing, here are some benefits to help you make a decision.
1. You Are Your Own Boss (Most Of The Time!)
When you choose your own freelance digital marketing jobs, you’re also choosing how much you want to work and when you want to work and the best thing about working as a freelancer is that you can control your workload.
Digital marketing is a demanding field, with client expectations always high and trends and technologies ever-changing.
With a freelance career, you’ll be able to decide exactly how much you want to take on. You’ll therefore be able to navigate this field with more ease than in a full-time job.
As you are your own boss, you can choose how many tasks or projects you wish to work on at a particular time.
This will help you in maintaining a perfect work-life balance by allowing you to focus on the other aspects of your life, such as your family. You can also take a well-deserved break if you feel tired.
2. You Get To Choose Which Clients To Work With
One of the disadvantages of working full-time in a digital marketing job is not having the freedom to pick which clients you want to work with.
Everyone wants to work on the food, fashion, or tech brands, but few of them want to work for the BFSI or real estate sectors. In an agency, you don’t often have the option to choose.
But as a freelance digital marketer, you do have the option of with whom do you want to work. You will be able to work on more passion projects, and truly understand the kind of brands that fit your personality, aptitude, aesthetic and skill set.
Our tip: Find a niche as a freelancer, and stick to it. The more specialized your content, the more it will be valued.
3. You Can Come Into Your Own As A Content Creator
Of course, you still have to work with demanding clients and their expectations and restrictions. However, if you are a freelancer, you can unleash your creative talent in a way that is uniquely yours.
With the rise of digital influencers in every field – who work solely for themselves – it looks like creativity is quite easy to express. In fact, it is rewarded.
So if you are looking for digital marketing freelance jobs that will not stunt your creativity, why not go into business for yourself and create the content you love?
You might just be able to monetize it tremendously!
Our tip: Do some research on your favorite influencers and figure out how they consistently create quality content. Then make a content plan for yourself.
4. You Can Work With Some Of The Best Talent In The Industry
Just because you’re not working in an office, it doesn’t mean that you will not get to interact with some great peers and seniors. As a digital marketing freelancer, you will be working with some of the best.
If you’re a copywriter, you might get to collaborate with talented designers, videographers, and photographers. If you’re an SEO expert, you’ll get to work with expert web developers. You will likely form your community of digital marketing freelancers, and work together on multiple projects that come your way.
Forming this community is also a good way to get projects through word-of-mouth, and build a larger portfolio of great work.
Our tip: When you get a project, always recommend a collaborator that is in your network. The favor is sure to be returned!
5. Your Ties With Digital Marketing Agencies Will Increase
Digital marketing agencies in India often hire a lot of freelancers. So try working with a wide range of agencies whose work you really admire.
You will meet experts in the field, people who have been in the digital marketing industry for years. You will also meet peers whose work resonates with you.
And if you want to ultimately let go of the freelance lifestyle and work a full-time job in a digital marketing agency, they’re more likely to hire you if they have worked with you on a freelance basis before. Your work will be known and trusted, and you’ll be familiar with the brands that the agency works on.
Our tip: Don’t do freelance work for an agency or company you don’t believe in, just for the money. When it comes to looking for a full-time job, you won’t really know what kind of agency or company will be the best match for you.
6. No limit on the amount of earning
There is no such thing as a salary cap for a freelance Digital Marketer. It is not like a regular job where a fixed salary is given to you every month. It’s a kind of a form of business that an individual is involved in.
In freelancing, you can earn based on the skills you have, and the number of client projects you are working on. The more you work, the more you earn. It totally depends upon you and your capabilities.
You will be paid depending on the size of the project you have completed. You also have the option to negotiate on the amount offered, with the respective client.
7. Overcome Geographical Barriers
The best part about working as a freelancer is that you can work for any company or any of the clients while sitting in the comfort of your own home. You can even work while you are traveling or just sitting on a beach, by enjoying the view.
As a freelancer, you also have the opportunity to work with many international companies. You don’t need to travel 10000 miles to work with them. You can do that by sitting at your home and that’s the most interesting thing about being a freelance digital marketer.
8. You can work on your passion projects
Everyone has different interests in various fields, some want to work for a food, fashion, or technology company, but few want to work in the banking, financial services, or real estate industries. But everyone doesn’t always have the option to pick an agency.
But as a freelance digital marketer, you do have the option to work according to your interests.
You’ll be able to work on more passion projects and have a better understanding of the brands that are a good fit for your personality, aptitude, aesthetic, and skill set.
In fact, some of the top digital marketing freelancers specialize in a certain field. If you’re a fitness fanatic, for example, you may develop content, especially for health and wellness brands.
Now, many of you may believe that digital marketing is a very broad field and that you will have to handle a lot of different things as a freelancer.
Yes, it is a very vast field but there are multiple sectors under digital marketing, in which you can expertise yourself and work.
Also Check Out: 11 Highest paid Digital Marketing skills to get a High Paying Job
That’s about it! We hope that the benefits of freelance digital marketing jobs have motivated you to go in this direction.
Freelance digital marketing jobs are not hard to come by. The hard part is deciding what to take on, at how much cost, and for whom. When you have to make all your own decisions, it’s often easy to make the wrong ones!
As a freelance digital marketer, you have to constantly be updated with new trends in the digital marketing industry. New skills are needed every year, and you need to keep up.
Our blog on digital marketing skills might help you with this. And if you wish to start today, consider signing up for this Online Digital Marketing Courses which prepares you for all the digital marketing skills in under 5 months!
And if you master these skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.
If you want to further your knowledge of digital marketing professionally, IIDE’s MBA in Digital Marketing – PG Program will bring you closer to your dream freelance digital marketing career.
What are you waiting for? Start enhancing your skills and take a step ahead in your journey of becoming a freelance digital marketer.
We hope you had a great time reading this blog. Let us know your views in the comments section below.
Hi, First of all, your article is very amzing and, your information about the benefits of freelance digital marketing jobs is very useful for me. Keep it up and thank you very much.:)
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Do you know why digital marketing is important?
Because today every other guy is on at least on digital platform.
I really found out this article helpful as it is talking about Freelancing.
I was a freelancer a year ago but sometimes people also cheat like they don’t give money to all hard work. Sometimes they don’t even ask me for a payment.
This has happened a lot of times with me.
Do you know why digital marketing is important?
Because today every other guy is on at least on digital platform.
I really found out this article helpful as it is talking about Freelancing.
I was a freelancer a year ago but sometimes people also cheat like they don’t give money to all hard work. Sometimes they don’t even ask me for a payment.
This has happened a lot of times with me.
I was a freelancer a year ago but sometimes people also cheat like they don’t give money to all hard work. Sometimes they don’t even ask me for a payment.
This had happened a lot of times with me.
Does anyone know the solution for this?
Hey Stella,
That’s really sad to hear!
What you can do is you can sign an MOU document which clearly mentions the deliverables, payments and the consequences on defaulting on payments. Another option is you can work on part or advance payments to avoid such a scenario in future.