WhatsApp marketing involves leveraging the platform to reach customers directly through messages, groups, and broadcast lists. With over 487 million WhatsApp users in India, it’s a highly effective tool for brands to engage with their audience. 70% of consumers prefer interacting with businesses via WhatsApp, making it an essential channel for driving sales and customer engagement.

Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Jan 11, 2025
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