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Top 10 Email Marketing Tools: Free and Paid, Importance and More

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Email marketing tools are a game-changer and if you want to find out how then stick till the end of this article. 

Email marketing is the practice of sending emails to a group of people with a particular message with the aim of educating them, making them aware of an issue or your, incentivizing them to make a purchase, or simply engaging them. It is a form of direct marketing technique. 

Emails have the ability to keep the customers aware of your brand and also remind them that your brand cares for them. This can boost engagement with customers and also spread brand awareness.

According to a survey, more than 68% of people check their phones at least thrice a day using a mobile device. Digital marketers have realized the importance of email marketing and have been investing their efforts in it. 

With many segmented groups to target, email marketing tools have become a boon to the digital marketing industry.

Read on to know more about some of the best email marketing tools in India and the importance of these tools. 

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Importance & Benefits of Email Marketing Tools 

We have listed out a few reasons as to why email marketing tools are important –

  • Effective Segmentation 

Email segmentation is very important as it increases your chance of higher conversions. With the help of email marketing tools, you can align your content with a subset’s needs with exactly what they need.

  • Design Better Campaigns

Well-designed and well-thought emails with catchy subject lines have higher conversion rates. This helps brands engage with their customers in real-time. Many email marketing tools have pre-designed templates and copy suggestions to offer. 

  • Measure Campaign Performace Easily

With email marketing tools, it is easy to measure campaign metrics such as bounce rate, open rate, conversions, etc. These insights are helpful for future campaigns.

  • Affordability

These email marketing tools help with reaching more audiences in less time and at the same time are extremely affordable. Most of them offer a trial period so that you can understand which features work best for your brand. 

  • Automated Campaigns 

These email marketing tools are very important as they reduce the amount of time invested in creating campaigns, which means that you can use your time on other important tasks. Custom email databases and workflows can cut out the additional time taken to send out emails. 

  • Optimization through Artificial Intelligence 

Many email marketing tools have AI-powered systems that send out emails at the right time. This means that the user gets the email he is most likely to open it. If this interested you, check out how the importance of artificial intelligence for digital marketing. 

  • Improving Sales

Over 59% of digital marketers have said that they were satisfied with the ROI they received with investing in digital marketing tools as it improved their sales and conversions. 

  • Testing Effectiveness

With the help of A/B testing in email marketing, you can test the effectiveness of the campaign. You can test different versions of an email to test how minuscule changes can affect the results of the campaign.

It can be something small like a subject line, paragraph, or image. This will help you understand what works and does not work for your target audience.

List of Top 10 Email Marketing Tools (Free & Paid)

We have put together a list of the top 10 email marketing tools, both free and paid – 

1. HubSpot

HubSpot Brand Logo - HubSpot Marketing Strategy | IIDE

HubSpot has is one of the best free email marketing tools for startups and small businesses. It helps companies build emails campaigns and help in the growth of the business by offering up to 2,000 emails free of charge per month along with unlimited access to their database. 

It also offers analytics and tools to capture leads. Their paid plans start from INR 3,581 per month. 

2. MailChimp

Types of Digital Marketing Tools

MailChimp is undoubtedly one of the best free email marketing tools in the business. It is known for its user-friendly interface. It also offers list segmentation, content suggestions, templates, scheduling emails, and much more. 

The templates they have to offer are very responsive. With the free plan, you can send 12,000 emails every month and store up to 2,000 contacts per month. The paid plans range from INR 710 to INR 14,500 per month. 

3. MailJet

Email Marketing Tools - MailJet

MailJet is an email marketing tool that can send and monitor emails seamlessly. They have free templates to offer and let users customize their emails. 

You can send out 6,000 emails per month and also has an email editor and advanced reporting software to offer. Their paid plan starts from INR 500.

4. Benchmark

Email Marketing Tools - Benchmark

Benchmark is an email marketing software that also offers automated email replies and email previews for desktops and mobile phones. It is free of cost and has pre-designed templates for responsive emails. 

The free plan offers 14,000 emails for 2,000 subscribers per month and the premium plans range from INR 1,500 – 3,45,000 per month.

5. SendPulse

Email Marketing Tools - Send Pulse

SendPulse is known for pushing out bulk emails. It also offers A/B testing, push notifications, SMS, and click heat maps for reporting. 

The free plan has 15,000 emails to about 2,500 subscribers to offer. The paid plan starts at INR 700 per month. 

6. Moosend

Email Marketing Tools - MooSend

Moosend is known for its advanced UI. Its free version has 1,000 subscribers with unlimited emails, customization, email tracking, analytics, and more. 

The paid plan starts at INR 716 for every 1,000 additional subscribers.

7. Sendinblue

Digital marketing tools - sendinblue

SendInBlue is one of the best email marketing tools with features such as SMS, auto-responders, CRM, retargeting ads, and transactional emails. Its free plan provides 9,000 emails per month with a limit of 300 subscribers daily. 

Their paid plan starts at INR 1,790 with 40,000 emails per month. 

8. Sender

Email Marketing Tools - Sender

Sender is a simple marketing tool that allows 2,500 subscribers with 15,000 emails per month. It provides marketing automation, push notifications, and free templates. Their paid plan offers unlimited subscribers for INR 710 per month.

9. Omnisend

Email Marketing Tools - Omnisend

Omnisend has a common interface and can integrate multiple platforms. It is powered by AI. It offers email tracking, A/B testing, and free templates. The free plan offers 15,000 emails a month. The paid plans range from INR 1150 – INR 14,000.

10. Zoho Campaigns

Email Marketing Tools - Zoho Campaigns

Zoho Campaigns are good for SMEs. It helps companies create, push and track emails. You can run personalized email campaigns. It can be integrated with other Zoho applications such as Zoho CRM. 

The free plan it offers has 12,000 emails per month to 2,000 subscribers. The paid plans range between INR 430 to INR 25,000.

We recommend that you pursue this short online email marketing course to understand the tools better. 

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Q. What is the best tool for email marketing?

Mailchimp is one of the best and most preferred email marketing tools. 

Q. What are the 4 types of email marketing?

The 4 types of emails in email marketing include –

  • Informational emails – These are long emails with the purpose of providing the reader with information. They may not require an action to be made by the reader.
  • Educational emails – These emails answer a question or help solve a problem. They are directed to a particular segment. 
  • Promotional emails – Promotional emails include offers and discounts to entice a reader to make a purchase.
  • Lead nurturing emails – This type of email is shared for the reader to make a particular call-to-action that will eventually lead them to make a purchase.

Q. What are email marketing tools for digital marketing?

Some of the best email marketing tools for digital marketing include – 

  • Mailchimp
  • Sender
  • HubSpot
  • Mailjet
  • MooSend

Q. Is email a good marketing tool?

Email is a very good marketing tool as it is very effective, has good ROI and it is affordable if executed in the right manner.


Email marketing has been around since the inception of the internet. It is effective and has the advantage of sharing a lot of information along with calls to action in one go. Let us know how you’ve used email marketing campaigns in the past, below in the comments. 

You must check out IIDE’s online digital marketing course if you want to learn more about digital marketing in sync with email marketing. 

And If you’re a student looking for a course that has an MBA-level proficiency, then we recommend the Post Graduation Program in Digital Marketing. Do get in touch with our team members who will be able to guide you best!

COO, Avignyata Inc. & Digital Marketing Trainer, IIDE

He is currently COO at Avignyata Inc. - Digital Marketing Agency and has worked with 1400+ clients from various industries. Few clients worked on Shoppers Stop, Inorbit Malls, Disney, TGIF, Nexus Malls......[Read full bio]

Daksh Juneja


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