As a digital marketer, you may have even heard or read about how email marketing might be on the brink of extinction. Let me tell you that it is a myth and email marketing converts leads into sales faster than many other marketing platforms. In this blog, we will explore the many benefits of email marketing for a business in 2023.
Before we move onto the top benefits of email marketing in 2023, let’s first understand the concept of email marketing from scratch.
What is Email Marketing?
Email marketing is the process of sending out communication or messages in the form of emails to a group of people. Emails can be sent to develop a rapport with potential clients, to promote a product or service, to create brand awareness, for charity, etc.
Over 70% of millennial users trust brands that send out communication through emails and over 40% of marketers still prefer email to use email marketing, a very effective marketing technique.
Before knowing the benefits of email marketing, you must know what types of emails a brand can send. These include –
- Welcome Email – To engage users for the first time that they interact with your brand
- Special Offers – To inform users of any special discounts in the market
- Educational Emails – These include any kind of emails informing or educating the readers about a particular issue or event
- Re-engagement Emails – These are emails wherein you converse with users that do not normally engage with your brand
- Cart Abandonment Emails – When users abandon their cart, a type of reminder is sent
- Confirmation Emails – These are the emails one receives after completing a certain action such as making a purchase
There are many advantages and disadvantages of email marketing but we do feel the benefits of email marketing are a lot more. Read on to know more.
Top 15 Benefits of Email Marketing For Businesses
Let’s have a look at some of the benefits of email marketing in 2023 and how it helps businesses.
1. Personalization and Targeted Content
Email marketing involves segmenting your target audience based on their likes and preferences to share personalized content with them. This makes them feel valued and important through personalized subject content like subject lines.
2. Builds Trust
Many people trust email messages over SMS or social media. Hence, message shared through emails builds a brand’s credibility and trust.
3. Brand Awareness
Through email marketing, one can easily brand emails. By consistently blasting email campaigns, you will ensure that after a point users will start recognizing your brand and anticipating emails.
4. Increased Conversions
Through email marketing, you will be able to increase your conversion rate. Over 65% of email users have shared that they have made a purchase through email through their phones or desktop as they found that the message was compelling.
5. Helps to Build a Relationship with Customers
In time, you will be able to build strong bonds with your customers through email marketing. For example, offering a small birthday discount to your customer through email will go a long way.
The best part about email marketing is its affordability. It will not burn a hole in your pocket. Perfect for small businesses that do not have big budgets like corporate giants, it works well. Since many email marketing tools are free, this makes it a great option for digitally marketing a small business.
7. Redirecting Traffic to Your Website
By including links in your communication to your website, you will increase the traffic on your website and hence, increase conversions.
8. Become an Expert Brand
A major goal for many businesses is to establish authority in the industry. You want users to look up to your brand as an expert brand. People will automatically sign up for your emails if they perceive you as an expert.
This is where brand perception comes into play and it is about communicating this message through email.
9. New Product Launches
Email marketing is a great way to create hype and excitement around a new product launch. With segmented lists, you can target your communication to the potential buyers to increase conversions as well.
10. Boost Sales
Eventually, the main goal of any business is to increase sales. Redirecting your users to the website where they can make a purchase will boost sales.
11. Reach People Through Multiple Devices
A big advantage of email marketing is that you can reach people on different devices – smartphones, desktops, and tablets. More than 60% of millennials check their emails through their phones thrice a day. This is a booming market for all marketers!
12. Use In-built Templates
Make more use of your time on other tasks with readymade templates offered by many email marketing tools. This makes it easier for small businesses.
13. Measure Results
The best part about email marketing is that with so many email marketing tools available, you can actually measure results in real-time. From how many people opened your email to how many made a conversion – it can all be measured.
14. Feedback & Surveys
Emails are very instrumental in getting feedback and surveys from your customers. This feedback can be used for marketing purposes and also published as testimonials on your website.
15. Faster Results
Like any other marketing campaign, email marketing is trackable and has either chance of striking a chord or not. But with email marketing, a business is bound to get faster results because of two reasons. You are targeting the audience which is already interested in your brand so she/he will act faster to become a customer. This is one of the most effective benefits of email marketing.
Secondly, with emails, the viewer gets notifications because of personalized targeting compared to social media platforms where you have to browse Instagram to get an Ad.
We’ve understood the benefits of email marketing automation such as increased productivity and increased conversions due to the right messages reaching the right people at the right time. Explore the top email marketing tools available today, to identify which one works best for your brand.
Email Marketing Examples
Creating a catchy email so that your viewer spends the time to open it is extremely important. Have a look at some of the email marketing examples to draw some inspiration and understand how they align with the benefits of email marketing we have stated above-
Zomato’s Cheat Sheet Promotional Email
Starbucks Discount Offer Email
Dote’s Cart Abandonment Email
Cart Abandonment emails are very common because they are personalized and retarget the leads that have shown interest in your product/service.
Where Can You Learn Advanced Email Marketing?
Emails are an important form of marketing communications and advertising. At IIDE, we have a specialized online course on email marketing. It covers everything from the types of emails out there to the kind of marketing tools available to create, monitor, and analyze these campaigns. You will understand not just the benefits but also understand how you can use different tools to create an effective email marketing campaign.
The modules covered in this course are –
- Introduction to Email Marketing
- Email Marketing Process
- Important Elements for Email Marketing Success
- Different Types of Email Marketing Tools
- Campaign Planning
- How to Use Mailchimp and more
Check out some essential email marketing tips here that will also be covered in this course by email marketing experts.
As you can tell, email marketing is not dead and has been gaining more popularity over the years.
We really do hope you enjoyed reading this blog on the benefits of email marketing. Do let us know in the comments below.
If you’re looking for a holistic course that covers all the digital marketing modules along with managerial skills, check out this MBA Level Post Graduation Program in Digital Marketing.