The top 10 low-budget video marketing tips in this blog are for all the video marketers who might be on a budget crunch and even if you’re not, then it is the best way to save some bucks and invest it elsewhere.
The importance of effective content development is recognized by knowledgeable marketers. They understand what kind of material should be used where and when. Blogs, podcasts, and videos are just a few examples of content types.
Recent studies have shown that videos win in terms of getting reach and engagement across most social media platforms. According to statistics released by “wordstream”, people consume around 16 hours worth of video content on average every week.
Consequently, the demand and consumption of video material have further increased due to everyone being confined at home this year because of covid.
Interesting Read: Scope of Digital Marketing in India in 2023
Furthermore, according to a report by Invideo.io, video content produces 1200% more engagement on social media than audio and image content combined. Instagram recognized the high demand for video content, which is why they introduced “reels” & “Igtv”.
So if you want to learn which platform is the best to promote your video content, you can check out our blog on IGTV versus YouTube: Which platform is better for video content creators? to get a deeper insight on the topic.
Read this blog on 46 shocking statistics about video marketing to know why you should set a video budget right now & why video marketing is such a big deal.
Now without further ado let’s take a look at our top low-budget video marketing tips for your business.
Top 10 Low Budget Video Marketing Tips For Your Business
1. Build the story yourself
Hiring a good writer is always recommended but it can get costly. However, there are chances that you have a decent writer among your employees. Regardless, if you have a great idea, you should pen it down rudimentarily!
Get your marketing team (or your entire team if you’re a small-sized firm) together and start building an outline of your story.
Some important points to think about while preparing your story are:
- What problem or need are you trying to solve?
- What is the USP of your product?
- Who is your target audience?
- What are the topics they care about?
- Can you run any promotions?
- Can you sell emotionally?
Highlight the points you want to cover and assign someone to make the required script.
Usually, videos for social media are to the point and about a minute long so it’s not very difficult to build a script.
Ideally, the script should go into every detail of every scene so that there is no scope for misinterpretation and misunderstanding.
If you are unable to prepare a solid script, you can hire freelance editors or writers by the hour.
2. Use your phone as your camera
Today’s smartphones all have excellent cameras – even phones with 12-megapixel cameras can compete with the image quality of a basic DSLR! These phones are inexpensive, costing approximately 10,000 rupees, so if you don’t already have one, try purchasing one so you start producing your quality content today!
Begin taking videos with your phone and invest in a low-cost tripod for more stability and a more professional appearance.
To help with the low-budget video marketing approach, you may also borrow a colleague’s phone. Having two phones improves video quality since one can be placed near the speaker to better pick up audio and the other can be used to take the video. The audio and video may then be synced.
3. Make use of student actors
You may employ university students, student actors, or even your buddies to act in your film if you’re creating it with others. Since it is impossible to hire professional actors for low-budget video marketing, students might be a wonderful option.
These kids, if you’re lucky, will perform for free because their main goal is to build their résumé and get experience! This may also help them gain exposure.
4. Use free locations
Using public locations for shooting videos is cost-effective and can be equally attractive if executed well. Depending on your video idea, you can decide to shoot in a busy or quiet space.
Sometimes, you might run into issues with the local authorities so you might have to find ways to work through the problem.
5. Use Animated videos
A great way to save time and resources making videos is to go the animation route.
Animated videos make it easier to convey complicated concepts and help viewers to reach logical conclusions. Plus, when it comes to creating digital videos, the sky’s the limit.
When done correctly, these movies start a conversation and engage your audience.
You may animate the entire video or just a portion of it for a fraction of the cost (and with superior results) of full-fledged video production. That is why many marketers opt to produce low-budget marketing films in this manner.
Did you know you can use animated videos to increase your conversion rates? Pretty interesting right? Click on the link to learn more about it in detail.
Here’s an in-depth review of Animator by “SoftwareHow” in case you are looking forward to it. Another option is to use your computer’s inbuilt video editing software if there is one – such as Apple Inc’s iMovies.
6. Rent equipment
It’s easy to go crazy while shooting a new (and usually your first) video and buy a bunch of fancy equipment, just to forget about it months later when you don’t have the time to continue creating future films.
As a result, during the first few videos, you may want to consider renting production equipment. After you’ve confirmed that you have the bandwidth and capability to produce more professional films regularly, you may invest in suitable equipment.
7. Hire freelancers
Employing a specialized video crew is pointless if you don’t perform video marketing regularly. That’s when you can rely on freelancers to deliver the finest outcomes for the least amount of money.
You can find freelancers through your Facebook contact list, or by posting in relevant Facebook Groups. There are also sites such as Freelancer, Truelancer, Flexing It, and Work n Hire to get freelancers on a per-campaign basis.
8. Do smart work
Sometimes, videos don’t need to have a storyline or a ‘professional touch’. Conveying the message is more important.
Using the live video function on Facebook, Instagram, and other social media platforms is a fantastic low-budget video marketing technique. You may also inquire whether your customers are willing to provide video testimonials for internet advertising!
These techniques don’t require high-definition videos as long as the information is clear.
9. Keep your videos short
Creating a marketing video for two minutes on a budget is cheaper than 10 minutes. Short videos are also preferable for people to lengthier ones.
The optimal duration of your video will depend on its genre and platform, but it is usually not a bad idea to strive for 2 or fewer minutes.
Did you know that 5% of viewers will quit viewing videos after one minute, and 60% will stop watching after two minutes? Short videos can increase the number of viewers who watch all the way to the finish.
These videos have better retention rates, which means they are more likely to hold the viewer’s attention – and for a longer period of time. Instagrams Reels. Youtube shorts are a few examples.
10. Use Cheaper Video Editing Softwares
The most common video editing software used by pros is Adobe Premiere, Avid, and Davinci Resolve. But bear in mind that they’re difficult to learn if you’re not devoted, and they’re also on the costly side.
The reliable software choice is the one that is already on your computer if you don’t want to spend hours learning how to use them and a lot of money buying them.
iMovie is a wonderful alternative for Macs, and Windows Movie Maker is fantastic for PCs. They’re designed to be user-friendly and include all of the apps you’ll need to finish your video.
YouTube is your buddy if you are entirely new to the realm of editing and have no prior experience. You can discover a lot of useful video editing software tutorials on the internet.
Now that you have the best low-budget tips to make your videos, let’s see how you can market them.
What Are The Best Video Marketing Tips & Strategies?
Implement SEO In Your Video Titles
It’s critical to optimize your content, whether it’s written or video. With the help of keyword research and implementation, search engine optimization allows you to target your potential audience.
Assume your primary keyword is “Digital Marketing Tips.” You can use these keywords in your title. For instance, your video title could be something like “Our Top Digital Marketing Tips that are Critical for Your Business.”
Here’s a video you can take inspiration from:
Add Subtitles To Your Videos
Subtitles are preferred by many individuals nowadays when watching videos. It could be for a variety of reasons but know that it can help you reach a larger audience.
Subtitles enable your content to reach folks who speak a different language or have hearing difficulties. It’s simple to do, and if you’re planning to publish your content to an exclusive YouTube channel, you can even use them there.
Analyze Your Video Metrics And Act Accordingly
65 % of the population actively watches 34 % of all audiovisual content that hits their eyes via the Internet. Keeping a close watch on your reports will help you determine the duration of your videos and the most attractive material for your target audience.
You may plan your topics, and calculate the time required to produce future content.
This enables you to determine the money needed. Do not forget that every second that you save is a resource that you may employ or use for other reasons in other areas.
If you want to learn more about how to implement the above tips in detail you can check out our online digital marketing course wherein you will be learning with industry professionals and experts and learn a lot from their experience in the industry as well.
If you already have a basic understanding of how digital marketing works and want to learn it professionally, our Post Graduation in Digital Marketing in India can help. It delves deeper into all aspects of digital marketing, including projects, case studies, and group discussions. You’ll be ready to take on any task that comes your way.
We understand that it may get a little overwhelming to begin with, but with the right professional help and guidance, you will be able to start in the right direction.
IIDE also offers 360-degree customized digital marketing corporate training, which has been crafted by industry specialists to help you grow your business.
As we’ve seen over the previous year that a solid digital marketing strategy is the only way for a business to flourish in today’s digital world.
If you want to digitally transform your business, write to us for a personalized demo today!
Hopefully, this blog has given you some ideas on how to perform low-budget video marketing for your business. If you like this blog, make sure to share it with your friends, colleagues, and business partners! And, if you are still planning to procrastinate, give these video marketing statistics a read!
In the comments area below, let us know what you think about this. We’d be delighted to hear from you.