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How To Make Animated Videos: Benefits & Tips That Will Boost Your Brand’s Awareness

Updated on: Aug 30, 2019
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Animated videos have changed the way we consume information. In 2021, simply posting a blog will not be enough. Video content is now being prioritised by Google’s ever-changing algorithms.

Until recently, blogging was the most effective technique to attract visitors, but video marketing has been shown to be more effective. 

The reality is that more and more people are watching animation videos on the internet. Many shoppers and potential customers are impacted by the message communicated in animation videos, according to statistics.

As a result, we believed it was necessary to publish a blog about how to make animated videos and how to utilize them to boost website conversion.

So how do I make an animated video for free?

It’s actually rather simple; all you need is video editing software. You may use Moovly’s online animation creator, which does not require any software to be downloaded and only requires an active internet connection and browser. They provide a free version with templates that you can use to start producing animated films immediately straightaway.

We’ll move on now, but first, let’s look at some of the benefits of focusing on video marketing, especially animated video marketing.

Related Read: Top 10 Low Budget Video Marketing Tips You Should Start Following

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Top 3 Benefits of Using Animated Videos to Increase Conversion Rates

 

1. It Gives You More Time to Influence Your Lead

When you add an animated video to your sales page, the average visitor time increases. Animated videos catch the attention of the viewers and compel them to watch the video.

This increases the ‘site on time’ for each visitor. As users watch the entire video, you get more time to influence the user and they are more likely to buy your product or service if they find your video helpful.

2. It Helps You Rank Your Website Higher

What happens in terms of Search Engine Optimization when you add an animated video to your website or blog? The answer: it will help you to rank your website higher on Google. 

Also Read: Top 10 Benefits of SEO: A Comprehensive Analysis

Google loves sites having videos on them. For example, if you have a blog in the health niche then, make a quality video on the topic like “How to Lose Weight”. Now add this video in your blog post having the same title. 

As a result, every time a visitor comes to your site, he or she will view your video. And if your video or blog article provided value to them, they will share it. When Google realises that your video is providing value, it will move it up in the rankings.

3. It Helps You Gain Subscribers as Well as Helps You in Growing Your Email List

At the end of the video, you can ask your viewers to subscribe to your e-mail list. You can also offer them a free e-book or another training video if they provide you with their email address. 

As a result, animated films can help you expand your email list. This list may be used for email marketing. Therefore, you will get more sales and leads by using the power of videos, especially in the animated format.

8 Tips to Increase Conversion Rates With Animated Videos

 

1. Use Relevant Characters

Use of characters that your customers can connect with. You can even base your characters on the buyer persona that you create. 

Let’s pretend your visitors are college students. After that, create personalities that these students will enjoy. The appropriate characters also assist you in gaining your audience’s faith in your organisation or brand.

This is a great tactic to increase the conversion rate with animated videos.

2. Keep in Mind the Length of Your Video

Make sure that your video is short. Ideally, animated videos of 60 to 90 seconds are used for marketing any product. If you are making a demo video of your software or some training videos, then, keep them long and in-depth.

Must Read: 46 Shocking Video Marketing Statistics That Will Blow Your Mind

how to make animated videos - short duration

3. Tell About the Benefits of Your Product:

The most exciting part of the animated videos is that they can effectively communicate your USP to your audience.

They provide a great medium to tell your audience about why your product or service is different from others. Use them appropriately to convert audiences to buy from your company.

4. Deliver Value

Your video must provide value instead of just selling your product. Delivering value to your audience is the best thing that you can do to run a profitable business. 

For instance, if you are selling software related to website SEO then, make animated videos on the topics like, “what is SEO”, “How to rank a website with SEO”, “how to create backlinks”, etc. 

After giving valuable information to your followers, you can pitch them your product. This is one of the best ways of growing your business and boost conversion rates. By giving value, you are gaining the real trust of your customers. 

A quality, unique and informative animated video will stand you apart from your competitors. So, whenever you promote any product to them, they buy it as they trust you. People buy from the businesses in which they believe.

how to make animated videos - deliver value

5. Use Storytelling

Over the years, storytelling has emerged as the number one way of getting more sales. The storytelling strategy still works great in 2019. You can tell the story of your brand through an animated video. 

If you try to give an emotional touch to your story, people love watching it. Adding music and some humour inside your animated video also helps in getting more attention. Humour makes your animated video delightful while the music makes it positive.

how to make animated videos - animated video storytelling

6. Add Call to Action

Tell your audience clearly what you want from them. Add relevant CTA at the end of your videos and make sure that your viewers understand what is expected of them.

7.Gain the Trust of Your Audience

Including videos on your website or product page can help you gain client confidence and boost conversion rates by up to 46%. Putting a face to a name or a brand allows your organisation to become more approachable to your target market.

Interesting Read: How To Use Memes Effectively For Your Brand – Your Complete Guide

8. Behind The Scene Videos

Today, behind-the-scenes films are quite popular, such as showing viewers what goes on at your offices. These films assist to personalise your business and give customers the impression that they know you better. They provide a sense of genuineness, which is essential for building confidence.

Creating animated videos is no mean feat. Because you have to sketch and move the characters in each frame by hand, they are far more difficult and time-consuming to create. It’s good for customers to see how much time you put into your films since they may respect the brand’s effort.

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That is all for our blog on how to make animated videos and ways you can use them to increase your website’s conversion rate. But keep in mind that using animated videos is just one small component in increasing your conversion rate.

There are numerous additional elements that will assist improve your website’s conversions, including SEO, SEM, email marketing, and many others. 

If you want to learn more about how to leverage all of the aspects to your advantage, we recommend taking our online advanced digital marketing course taught by industry experts over a course of 3 months.

For many freshers searching for work, or businesses shift their marketing efforts from traditional to digital. Digital marketing has become a thriving business, and with the current covid -19 epidemic, demand for digital marketers has skyrocketed.

Don’t believe us? Head on to our blog on Scope of Digital Marketing in India – COVID-19 Updated to learn more about the scope, growth, careers and more on what digital marketing has to offer.

If you have any questions or doubts you want solving, be sure to contact us at admissions@iide.co.

Thank you for your interest in our blog and be sure to leave any comments down below if we have missed anything.

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Aneri Joshi

Digital Marketing Consultant & Trainer at IIDE

A digital marketing consultant with over 8 years of experience in the digital marketing field. She is an alumnus of the prestigious Welingkar Institute of Management & MET College of Pharmacy [Read more]

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