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IGTV versus YouTube: Which platform is better for video content creators?

Updated on: Sep 11, 2018
igtv vs youtube - youtube logo

When it comes to video marketing, most content marketers and company owners appear to have the same question.

What platform is better – Instagram or Youtube? 

IGTV is the new kid on the block when contrasted to YouTube’s long-standing years of dominance in the video marketing business.

However, since Instagram announced that IGTV previews will now display in the main Instagram feed, alongside videos uploaded to Instagram accounts, views have grown by 300-1000 %, demonstrating that IGTV’s popularity is still rising.

Both YouTube and IGTV are excellent platforms for your video content. So, when it comes down to it, do you lay all of your bets on YouTube or IGTV?

We cover the scope & benefits of both platforms to give you a better idea of what each social platform has to offer. So let’s get right into it

Interesting Read: Top 31 Digital Marketing Trends in 2021: Latest Trends You Must Know

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What is an IGTV Video?

igtv vs youtube - igtv logo

IGTV video is a standalone or Instagram-integrated video app. It’s effectively Instagram’s answer to YouTube, in that it’s meant for viewing long-form videos on mobile devices.

Any user may create their own account and upload up to an hour of video material. It’s up to the user or brand to decide whether they want to produce accounts-specific content or link it to videos they’ve previously posted on Instagram.

What is Youtube?

igtv vs youtube - youtube logo

We all know what YouTube is, but just in case, here’s a quick rundown. YouTube is a video-sharing platform that allows users to watch, enjoy, share, comment on, and post videos. PCs, laptops, tablets, and mobile phones may all use this video service.

You may subscribe to your favourite channels, receive suggestions for similar content that you might be interested in, and many other features that make YouTube the second most popular social networking site, only behind Facebook.

Now let’s take a closer look at the scope of Igtv and Youtube in order to determine which platform is best to market your brand. Although you have to keep in mind that the type of demographics differs between the social media platforms.

Scope Of Youtube Marketing in 2021

YouTube has become the go-to site for a range of various categories of video material due to the ever-increasing demand for video content. How-to videos, ASMR material, and immersive shopping experiences have been the most popular types of video content during the last two years, 2020-21.

YouTube is the second most popular search engine on the internet, and it may help you boost your SEO and overall brand exposure. Marketers may use YouTube to provide distinctive content that is simple to watch and share.

Let’s take a look at some youtube marketing statistics to get a better understanding:

  • The United States accounts for 16.5 % of YouTube’s web traffic
  • Marketers use YouTube in 55% of situations
  • In 2020, views on videos intended for “beginners” climbed by 50%
  • Mobile devices are used to watch more than 70% of YouTube videos
  • In their video marketing strategy for 2021, 89 % of video marketers plan to include YouTube

Amazing right? We have written a comprehensive blog on video marketing so be sure to check out the link below:

Check Out: 46 Shocking Video Marketing Statistics That Will Blow Your Mind

Scope Of IGTV – Instagram Marketing in 2021

Instagram video marketing refers to using video content to generate engagement and sales through the social network. On Instagram, you can publish both videos and photos but according to studies by mediakix video drives more engagement than photos.

The IGTV feature has solidified itself as a successful tool for marketers and businesses to contact consumers in real-time and engage more genuinely with audiences over the course of a year. Let’s take a look at some statistics to learn more about how IGTV has helped business:

  • Sponsored Instagram videos to receive 3x the number of comments as sponsored Instagram photographs. 
  • Each year, top publications increase their Instagram video postings by 90-100%.
  • Within 24 hours after the debut of Instagram videos, 5 million videos were posted.
  • IGTV videos are 4x larger than photos on the Explore page
  • IGTV automatic captions are available in 16 languages

igtv vs youtube - social media statistics

Isn’t it amazing? The statistics should have given you a good indication of why both platforms are great for promoting your videos, but let’s take a closer look at some of the benefits of each.

Top Benefits Of Youtube Marketing in 2021


1. You Are Discovered On Google

Google Universal Search combines videos, photos, news, books, and local searches in its search results to give the most relevant information for individuals seeking.

You’ve probably noticed that videos are showing up more frequently in Google’s search results. This demonstrates that Google views video as equally essential as text-only pages.

You may take advantage of this by making educational and entertaining YouTube videos. This will increase the number of backlinks to your site, allowing you to be seen more frequently on Google by search console.

2. Expand Your Global Audience

Creating video content on a regular basis attracts new people who would never have found your company otherwise. Even if you just know one language, YouTube allows you to reach a global audience.

You have an edge if you are a native English speaker because it is impossible to reach the massive English-speaking audiences (30% of all YouTube views) if you cannot create or produce good content.

3.  YouTube Can Assist You In Growing Your Email List

Another advantage of utilising YouTube for business is that you may grow your email list by providing quality, engaging material.

Make use of software that allows you to immediately insert your sign-up form into YouTube videos. Before continuing, a video can be momentarily paused to allow viewers to input their email addresses and subscribe to your mailing list.

This method makes it easier than ever to develop your email list while also producing interesting video content that your audience will like.

It is critical to understand and know how to organise your video marketing so that you get the most out of the time and effort you put in. So, if you want to promote your videos online, our online media planning course will assist you. The course will cover all the tools, tips and tricks you will need to market effectively.

Now that we’ve explored these incredible benefits, let’s take a look at some of the advantages of IGTV and after discussing the benefits, we will give our opinion on which social media site we believe is the best for marketing your videos.

Top Benefits Of IGTV – Instagram Marketing in 2021


1. Increases The Exposure Of Products And Services

Instagram has long been recognised as one of the most popular and productive corporate social media channels. With IGTV’s support for long-form content, there are more chances to create more user traffic, therefore increasing the visibility of your products and services.

According to research, online video viewing is steadily increasing, with a forecasted total of 236 million in 2020 — implying that IGTV might aid businesses in expanding their social media and video marketing efforts and reach.

2. Greater Chances For Conversions And Engagement

Video has long been considered the king of marketing engagement, as well as an effective method of increasing conversions. Businesses now have more leeway to be creative in showcasing their products and brands on IGTV, since there is no longer a 60-second time constraint.

In addition, IGTV allows you to insert clickable links in the description of your video to drive viewers to your landing sites.

3. The Audience Is Both Educated And Entertained.

According to surveys, tutorial and how-to videos are among the most popular types of video content, and marketers can take advantage of this using IGTV’s long-form content support.

IGTV allows you to better market your products by creating videos that show how to use them, how they may be incorporated into their lives, and how they have helped some of your pleased customers. You may also use explainer videos to advertise your firm, launch new products, or convey the storey of your brand.

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This brings us to the conclusion of the benefits of video marketing on YouTube and Instagram. Without further ado, we’ll share our thoughts on which video marketing platform we believe is superior.

It just goes to prove how social media platforms can significantly improve and help in the success of your business. And using social media for video marketing is only the tip of the iceberg; there is so much more you can do with it.

As a result, it is critical to understand how to use all of the tools, tactics, and approaches accessible in social media marketing in order to get the most out of it. We at IIDE can help you reach your goals with our online social media marketing course, which is taught by industry experts and includes projects and assignments to offer you a hands-on experience.

With that out of the way, let’s look at the verdict and reach a decision on which platform is the best for you.

Our Verdict

We believe that both platforms are amazing for video marketing. But in the end, it all depends on the demographics, budget and digital marketing strategy.

Youtube, as a video marketing platform, may be used to target consumers aged 15 to 35, who account for 77% of the user base. While on Instagram, the age of the audience ranges from 13 to 65 years old.

igtv vs youtube - instagram statistics

The reach and popularity of your videos are determined by the sort of video material you are publishing. The most popular video categories on YouTube are how-to videos, gaming, travel, and so on, but the most popular video categories on Instagram are 3-second tutorial videos, fashion videos, and so on.

You must determine your niche and what your brand stands for before making the call. We understand that this is difficult unless you have prior expertise in the digital marketing sector, thus we at IIDE can assist you.

We provide corporate training that is fine-tuned to meet the needs of your brand or business and make sure you are fully knowledgeable of the tools, strategies and techniques you will need to effectively grow your business online.

If you are a student, a single entrepreneur, or someone who is just starting out and want to upskill in the digital marketing field, we have the course for you. Our online advanced digital marketing course, taught by industry experts will guide you through all the elements of digital marketing. 

Group projects, assignments, and presentations will provide you with the hands-on experience you’ll need to stand out from the crowd and successfully find a career in the industry or start your own.

That brings us to the end of our blog. We hope you learnt something new, and if you think we missed anything, please leave a comment. If you have any questions or doubts regarding a course, you can reach us at or drop your views in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


  1. Traffici5

    With some slight adjustments and additions to this platform we could see a massive rivalry develop between IGTV vs Youtube. Both are on equal hand, which is raising in trend to conquer the world.

    • Aditya Shastri

      True that!

  2. Shubham

    Hi Aditya

    I loved your flow of writing.

    • Aditya Shastri

      Thanks, Shubham!


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