Instagram is rolling out several new features aimed at creators and businesses which will give access to insights for Instagram’s Reels and Live videos.
What are Instagram Reels & Why did they gain popularity?
Instagram in early 2020 released its Reels mode, taking a leaf from books of increasingly popular short-video platform TikTok.
Reels are 15-second short fun and engaging videos that can have sound effects and background music addable to them. (Exactly what users do on TikTok.) Instagram Reels have an extensive music library including numerous modern top hits from established artists.
It gained massive popularity because of its high-level engagement with the audience and especially after TikTok was banned in some countries. It served as the best replacement for TikTok creators.
Although, we always felt that the format of the reels was missing the detailed engagement data. Creators had no way of knowing where their content performed the best or vice versa. But now, with the introduction of Instagram’s New Reels and IG Live Insights, it is going to fill in the missing piece.
So read on to understand these new features, how they’re going to help creators & how you can access them.
The features that have been introduced are:
