Are you a college student or have recently graduated and are wondering about how to make money? Well, we all have. Today there exist so many skills to earn money at home and that’s exactly what this blog will help you out with.
We have listed 2023’s top 13 digital marketing skills along with others to make money online. Also, these skills can be used to bag full-time jobs at top companies as well.
But are you new to digital marketing? Well if you are, we’ve got something for you to first understand this industry. Attend this Free Masterclass on digital marketing basics and secrets to expand your horizon and find out why digital marketing is the thing today.
In fact, you can start earning right now by selling these skills on freelancing websites. Freelancing has gained a lot of popularity recently and they have its perks and benefits. Check out his blog on the benefits of a freelancer.
Now, all you need to do is find the right place to learn these high-paying online skills and be dedicated to learning them. Having substandard expertise will make it difficult for you to get jobs, thus you should be passionate about learning the skill you have an interest in.
Working online seems like it’s going to be the new normal, and it’s only been elevated because of the ongoing coronavirus crisis. However, this turns out to be better news for students who are intending to earn money online while being at their home.
Now that the digital wave is growing boundless, anyone with internet access can virtually learn anything.
But what are the skills that are worth learning among the numerous alternatives we find on the internet? This is a demanding question that we will try to answer in this blog. So let’s quickly look at the highly profitable skills to make money in 2023:
Top 13 Highly Profitable Skills to Make Money:
Here are the top 13 skills that you can easily learn and then start earning money in 2023:
|Top Skills to Make Money||Average Salary (INR)|
|Digital Marketing||35,000 per month|
|Social Media Marketing||21,994 per month|
|Website Development||17,907 per month|
|Affiliate Marketing||5,000 – 15,000 per refer|
|Content Writing||26,000 per month|
|Copywriting||18,604 per month|
|Email Marketing||25,465 per month|
|SEO||20,136 per month|
|SEM||30,000 per month|
|Graphic Design||25,000 per month|
|Web Designing||16,000 per month|
|Blogging||21,394 per month|
|Video Editing||25,000 per month|
|Mobile App Development||32,000 per month|
1. Digital Marketing
Digital Marketing is booming in the industry, right now. So, it definitely was going to make the list. In today’s digital age, understanding the fundamentals of digital marketing has become essential for every student looking to make money.
Any marketing through the internet is digital marketing. Once you master the art of reaching and engaging with a target audience, driving traffic to websites, and converting leads into customers, then you are set in the right direction for making money.
By acquiring digital marketing skills, students can tap into the vast opportunities offered by the Internet to earn money. From social media marketing to search engine optimization, from content creation to data analytics, these skills empower students to navigate the online landscape and stand out in a competitive market. Developing proficiency in digital marketing opens doors to freelance work, part-time gigs, or even starting their own online businesses.
With IIDE’s Online Digital Marketing Course, students can get a headstart in the industry in just 4 – 5 months. But if you are thinking of making a career in digital marketing after graduation then a PG in Digital Marketing may be the right choice for you. With hands-on learning, networking opportunities and guaranteed placements, it is not something to miss.
Bonus Tip: Watch this video to know about the top digital marketing skills that will continue to be in demand in the marketing industry.
2. Social Media Marketing
Billions of people use Facebook and Instagram, thus it’s clear that if a company disregards social media marketing, it will only lead to losing opportunities for brand building. This makes social media marketing skills immensely important.
Every business small or large needs to have a social media account. And along with that needs to be constantly active on it. Thus, they need professionals to plan and manage their social accounts.
A social media marketing executive deals with scheduling software and plans and executes a calendar of social media posts across Facebook, Twitter, Instagram, Pinterest, etc.
Their task also includes executing social media marketing strategies to elevate engagement for a brand and increase brand awareness which in turn will increase sales.
Average salary of a social media marketer: ₹21,994 per month
Where to learn: Online social media marketing course
3. Website Development
Website development needs special mention as it is unquestionably one of the most important skills to make money. For building a website, you should use tools that make your work simple by converting a design into a real website.
There are a lot of ‘no code’ tools available so that websites can be created with absolutely no coding knowledge. And, fact that every business needs an online presence via a website to showcase their services, products, etc, the demand for the same will always be flattering.
Now there are a lot of ways to build websites, however, the one we suggest is WordPress. Why? Because it’s extremely easy to learn and use. Not only is it easy to use for you as a developer, but it is also easy to use for someone who is just an editor and only wants to modify content on your website.
Again, learning to code can be overwhelming at first, but there are tons of amazing web development courses available online that can teach you coding.
Average Salary for Freelance WordPress Developer: ₹ 17,907 per month
Where to learn WordPress: Online WordPress Course
4. Affiliate Marketing
Affiliate Marketing is the first on our list as it is one of the easiest and simplest ways to earn money online. It can be done in the comfort of your home, it requires the bare minimum investment, and one can make money by promoting products.
Sounds too good to be true right? Well, affiliate marketing is a win-win situation, for you and the company. By just sharing the affiliate link, you can earn as high as ₹1 lakh per month in commission!
You must have a clear understanding of what is being sold and have the right marketing skills for promotion. One of the primary benefits of affiliate marketing is that the company will take care of everything else like customer service and delivery, all you need to do is promote.
Many eCommerce giants such as Flipkart, Amazon, and eBay are known for something you’d never imagine – affiliate marketing programs! And recently, India’s leading digital marketing institute – IIDE has launched its own ‘Refer & Earn’ program, similar to an affiliate marketing program, where both the referrer and referee earn benefits up to ₹ 15,000. IIDE’s Refer & Earn Program is curated keeping in mind your efforts while promoting their courses and hence is one of the easiest ways to earn big money even if you are in college or a working professional.
So how does this work?
By just promoting IIDE’s digital marketing courses to your friends and family, you can earn benefits up to ₹15,000 every time they enroll for the course. To know more, watch this video-
5. Content Writing
The great thing about content writing is that you don’t have to do a dedicated course if you are already good at English. Writing your own blog can help you understand how content needs to be written and what kind of content is appreciated on the internet.
The demand for content writers is huge because every website, every Facebook page, every post, every product description, and every sales pitch needs content. The essence of writing good content is in doing good research so your ‘research’ skills should be on point. Content writing can be classified as one of the best skills to learn to make money.
Skills that can go well with content writing are SEO (Search Engine Optimization) and creative design. Having SEO Training is amazing because it will help your article rank well on search engines like Google and Bing. Your earning opportunities will increase exponentially if you can write Search Engine Optimized articles.
Average salary for a freelance content writer: ₹26,000 per month.
Many people confuse content and copywriting but they’re two totally separate skills. What we saw above was content writing. Let’s see what copywriting is.
A copywriter’s job is to form compelling ad copies to sell products, educate and engage consumers, write product descriptions, email blasts, banner advertising, etc. Their job also includes brainstorming concepts and developing storyboards. They work with marketing and other creative teams/ departments to refine communication strategies and ensure continuous brand messaging.
If you intend to become a good copywriter, then besides writing grammatically correct texts you should also focus on mastering techniques of ‘brand recall’, learn to evoke responses from people. A good copywriter is expected to have a better understanding of the human psychology behind every buying decision, write/form compelling ad copies and come up with catchy jingles for brands.
Correct copywriting skills will enable you to make good landing pages, sales pages, and email sequences to grab the attention of people.
You will find a plethora of instructions on how to become a professional copywriter on the internet, to start with you can read a few detailed articles and try joining a course that will only help you understand copywriting progressively.
Average salary for a freelance copywriter: ₹18,604 per month
Where to learn: Online Copywriting Course with Certification
6. Email Marketing
Email marketing is an important aspect of every marketing plan. It is a direct marketing approach that involves sending personalized, mass emails to customers in order to persuade them to take a specific action – such as buying or subscribing to a service.
Most people assume that email marketing is just about writing an email and then forwarding it to your customers. But that’s not just it!
As an email marketer, you need to understand your audience, write copy that will resonate with them, visualize and design email formats, segment the email lists according to their intent, analyze email KPI metrics, and much more technical stuff.
If you are someone who is good at copywriting or if you are someone who is interested in automation and technical stuff, then email marketing will be a perfect fit for you. Email marketing is one of the top skills to learn to make money.
If you are a beginner in the field of email marketing, then watch this video to understand the basics of email marketing.
Average salary for an Email Marketer: ₹25,465 per month
Where to learn: Online Email Marketing Course
Search Engine Optimization is the process of increasing website traffic through organic search results. An SEO specialist improves the ranking of their website, by working on both aspects- quality, and quantity. Their job is to optimize the website content and by doing so attract an ample number of genuine visitors to the website.
SEO strategies keep evolving speedily, the reason being, the SEO specialist needs to keep a close track of the search engine algorithms, hence, website optimization is a continuous/ never-ending process.
While SEO improves your organic search, Google Analytics enables you to understand user behavior, measure marketing efforts, and make well-informed decisions.
One of the key advantages of these behavioral metrics is that it provides SEO specialists with valuable information on which pages get the most engagement.
Average salary for a freelance SEO Analyst: ₹20,136 per month
Search Engine Marketing or SEM has become necessary to grow a business. SEM has become a crucial digital marketing strategy for increasing a company’s reach.
Simply explained, if a user searches for a product online, the sites run ads to tell the users that the product is available on their site. Supposedly, these ads were not there at the top of the search engine results, the user would have gone to some other website.
This aspect of digital marketing deals with Google ads where the main aim is to drive paid traffic to a website and ultimately increase sales.
SEM enables you to optimize these ads and target the correct audience for your business so that you get relevant clicks and eventually make good sales.
Read: Benefits of SEM
Hence, Search engine marketing is one of the best skills to make money.
Average salary for a Search Engine Marketing specialist: ₹3,83,000 per year
Where to learn: Online Google Ads Course
9. Graphic Design
If you have a flair for color schemes & good design, if you love art and computers, you can consider becoming a graphic designer. Just like other computer-related professions, graphic designing is one of the highly demanding skills to make money from home, and it will remain a desirable course for years to come.
The demand for design is endless because every business requires a designer. Every button you see on a website, every background image, every logo, and every poster, are all made by designers on these software packages. Thus, we can say that Graphic Designing is one of the top skills to earn money online.
However, only learning Photoshop is not enough. If you are creative, and someone who has an eye for art, there is amazing stuff that you can do by knowing these tools.
The internet is filled with a lot of tutorials and guides on how to use these software packages, especially Photoshop since it is so popular. Lynda.com has some great tutorials on Photoshop that we recommend. It is a paid website but you pay nothing compared to the learning opportunity you get.
Another way of learning is to start with a design or edit basic stuff like a simple logo, remove the background from a picture, and look for guides online that will help you do these specific tasks. The problem with this approach, however, is that your learning will not be structured and it will be limited to what you come across which might not always be the best thing.
You can consider being a freelance designer, all you need to start working on is a portfolio showcasing your good design skills, and to enhance your designing skills, you can engage with ample courses available on the internet.
A few online courses for graphic design are: Photoshop, Skillshare, Canva, Udemy
Average salary for a Freelance graphic designer: ₹25,000 per month.
10. Web Designing
Web Designing is no doubt a great online skill to learn to make money. The design, development, and maintenance of user-friendly websites have become a difficult endeavor in an era marked by the rapid rise of digital technology.
With that, the demand for full-stack designers capable of creating dynamic, imaginative, and sophisticated websites is slowly but steadily increasing. If you have an eye for designs or visuals and are familiar with programming languages then Web Designing is for you.
A web designer needs to be highly proficient in graphic designing, UX/UI, coding, programming, and so much more. User Experience and User Interface play a big role because 75% of consumers form an opinion about a website solely based on how it looks and feels. A web designer must grasp the art of improving UX (user experience) and UI (user interface)
Understanding the basics of programming language and designing is a must for creating a website that is functional and ensures a great user experience. Learning to code can be intimidating at first, but there are a plethora of excellent web designing courses accessible online to help you get started.
Average salary for a Web Designer: ₹16,000 per month
Not many years back, blogging was just considered a hobby that people did besides being engaged in a full-time job. At present, blogging functions the same, the only difference is that a lot has evolved over the years! In 2023, blogging is considered one of the best skills to make money.
Speaking of the average salary in blogging, it majorly depends on the following factors:
- The niche you picked for blogging
- The time you dedicate to blogging, learning, and executing
- Traffic on your blog
- Digital marketing techniques you implement
Constancy, your goals, and your motivation are some other factors that matter a lot.
Now, there are various methods to monetize your blog, your income stream depends upon your level of blogging, what kind of blogs you write, and which method you select for the same.
Jotted down below are a few of the modern ways how to make money from blogging:
- Direct Advertisement
- Ad networks- Ad Sense
- Affiliate marketing
- Paid Reviews
- Sponsored post
The average salary of a blogger in India: ₹21,394 per month.
These are a few skills that you can master to make money and most of them come under the umbrella of digital marketing. If you want to understand better how digital marketing can help you make money, then this video may help you.
12. Video Editing
Video is definitely the most effective marketing as well as a promotional tool for music, products, services, news, education purposes, etc. We can already see Video editing becoming the next big thing! Also, it is one of the easiest skills to learn online to make money.
At present, video production doesn’t require huge expenses, the availability of a computer is all that is required to make professional videos if you possess the correct editing skills. Video editing skills are finally getting huge importance which is resulting in it being the most important skill to make money online.
Apart from YouTube itself which offers you a lot of tutorials on video editing in detail, you can find courses on Udemy.com and Lynda.com that can help you out. Adobe has video tutorials on its website that are great for learning the software, so that’s another tool that you can explore.
Average salary for a freelance video editor: INR 25,000 per month
13. Mobile App Development
Just like website development, app development has become one of the most profitable skills to learn to make money. A few of the skills required to be an app developer are programming, UI designing, backend computing, etc.
It is undeniable that the world is moving towards mobile applications. We have started spending more time on our phones than on our computers. Every business is looking into mobile app development to expand and the demand for individuals who can code Android and iOS apps is increasing every day.
This field is promising and if you are interested you should start learning how to do this right now. Mobile app development will require you to be good at some coding languages (Java and the basics of XML for android before you get started, you need to know that code is not difficult if you commit to it.
If you’re interested in learning mobile app development, then you can get started with this Online App Store Optimization course, wherein you will learn about how to attract more users to the app store, increase the conversion rates, learn ASO tools, tips, tricks, and strategies.
Tutorials on teamtreehouse.com might turn out to be very helpful if you want to learn mobile app development. Since this skill pays a decent amount of money, you will be able to recover your money quite easily within several months of focused study.
Average salary for a freelance mobile app developer: INR 32,000 per month.
On a parting note,
In conclusion, we would advise you to invest your time in these highly profitable skills, which in turn will help you to earn a decent amount of money. If you seriously feel digital marketing is a field for you, then you can start learning it as a degree course via BBA in Digital Marketing now!
Also, if you’re still not sure about creating a niche in one of the skills above, we recommend going for this comprehensive Online Digital Marketing Course which will prepare you as an all-rounder in digital marketing. It also offers 100% placement assistance.
If you are a graduate and are looking for a more advanced education in digital marketing, then you can pursue an MBA-Level Post Graduation in Digital Marketing which is 11 months long, offers two unique specializations & 100% placement guarantee.
I hope the blog was helpful, if you have any questions regarding the same, please let us know in the comments below.