The Internet is embedded in every corner of our lives. It has changed almost every facet of our lifestyle, whether it’s the most basic need or a luxury in our lives. Don’t believe me? Do you remember the last time you ordered your food using a takeaway pamphlet? Or better yet, the last time you listened to music on channels like MTV? I can’t remember either! My point being – things have changed drastically.
With almost 50% of the earth’s population on the internet, naturally, it has compelled marketers across the world to hop on this opportunity. Thereby, giving birth to digital marketing.
But Wait, What Exactly is Digital Marketing?
Before we delve into the why, where and how of a career in digital marketing, let’s clear our doubts about what digital marketing really is.
In simple terms, like traditional marketing, digital marketing is the promotion of a company’s products or services. However, marketers convey these promotional messages to their consumers via the internet.
Some digital marketing activities are search engine optimisation (SEO), social media marketing (SMM), search engine marketing (SEM), content marketing, email marketing, influencer marketing, e-commerce marketing and more.
I’m sure you’ve come across these tactics more than once. For example, have you noticed how the items you left in Amazon’s shopping cart follows you around on different platforms? It would probably look something like:
In the digital industry, we call this remarketing. It is a digital marketing tactic used to deliver targeted ads to consumers that have visited a business’s website. Pretty cool, right?
Now that you have a basic understanding of digital marketing, let’s discuss why so many individuals across the world are eyeing the digital marketing career options.
Why a Career in Digital Marketing?
With over 4 billion people using the internet, digital marketing is gaining more and more importance in the eyes of every business today. Digital marketing has allowed marketers to communicate with the right target audience at the right time and the right place for half the cost! Hence, every business around the globe is moving their advertising dollars from traditional marketing to digital marketing.
In a nutshell, the only way for a business to survive in the rapid digital environment is by adapting to the change. Even businesses who didn’t even bother having a Facebook page, are now actively looking for a digital marketer.
What does that mean for an aspiring digital marketer? The demand for their skills is sky high! To add a cherry to the cake, the supply of digital marketers is substantially low, which means you can expect a high pay.
Considering the coronavirus outbreak, according to Forbes, businesses across the world have had to speed up their digital transformation. Even when the world’s economy is being rocked by a deadly virus, businesses are turning to digital marketing methods to survive in the market. Hence, digital marketing will future proof your career and provide you with job security you need in times like this.
Another impressive aspect of a career in digital marketing is the various career options it offers. As long as you’re creative, analytical, insightful or technologically inclined, you will definitely find a potential career path in this industry.
Bonus Read: Scope of Digital Marketing in India
What are the Career Opportunities in Digital Marketing?
Now that you have an overview of the digital marketing industry, let’s check out some common opportunities you can explore as an entry-level digital marketer.
1. Content Strategist
A content strategist is responsible for curating engaging and compelling content to attract new consumers and retain existing customers. You’ll largely create content in the form of a blog, article, ebook and more. To become a content strategist, you’ll need a strong set of writing skills and SEO (Search Engine Optimisation) skills.
Average salary in India: ₹4,69,945. (PayScale)
2. Social Media Manager
As a social media manager, you will be responsible for your company’s following and engagement rate across all social media platforms. For this job profile, you will need expertise in social media channels like Facebook, Instagram, YouTube, Google and more along with the budding social media platform.
Average salary in India: ₹3,50,206. (PayScale)
3. SEO (Search Engine Optimisation) Specialist
Every business wants to attract traffic to their website, and how do they do that? By SEO. As an SEO specialist, you will be responsible for the ranking of your company’s website on the first page of google. For this role, you will need expertise in search engine algorithms and platforms like Google Analytics and Google Search console.
Average salary in India: ₹2,38,593. (PayScale)
4. Paid Marketing Manager
As a paid marketing manager, you will manage and execute paid ads on all social media platforms, search engines and display networks. For this role, you will need excellent analytical skills along with expertise in every medium of digital advertising.
Average salary in India: ₹2,70,000. (PayScale)
5. Web Analyst
As a web analyst, you will primarily look over the efficiency and maintenance of a company’s website. Typically for this role, you need to work with tools like Google Analytics and Statistical Analysis System (SAS) without breaking a sweat.
Average salary in India: ₹3,54,085. (PayScale)
Where to Find a Digital Marketing Job?
Once you’ve chosen a career path in the digital marketing industry, you can start your quest for a job. Where? Online! For the benefits of our readers, I have listed out the top 5 online job portals that offer entry-level digital marketing jobs
If you’re specifically looking for a more flexible working arrangement, you can find a job on the following marketplaces:
How Do I Start My Career in Digital Marketing?
Digital marketing is a fast-paced, ever-growing industry. Once you’ve decided to pursue a career in digital marketing, you’re left with the challenge of choosing a method of learning it.
However, fret not!
To ease your burden, I’d like to suggest a certification course. In this way, you’ll learn in a collaborative environment and earn a certificate at the same time. And, a certification will help you stand out among your peers and give you a competitive edge. If I were you, I’d check out the online digital marketing course offered by IIDE. They provide a comprehensive course in digital marketing that will help get ready for all the aforementioned career opportunities.
There you have it, folks! I hope this article gave you a good idea of a career in digital marketing in India. If you have any doubt, feel free to drop a comment below, I’d be happy to help you further.