That being said, the wave of digitisation has swept every employment industry and this wave is going to get stronger in the coming decade. Opportunities associated with the digital niche will see tremendous growth in the future years.
So if you are a fresher, a professional, or undergrad, you should definitely read further about the best career options in the field of Digital Marketing and what is expected to come up in the coming decade.
- 1 Why Digital Marketing is in high demand?
- 2 A career in Digital Marketing, everything you need to know
Why Digital Marketing is in high demand?
Marketing forms the backbone of every company. Five years ago Digital Marketing was far from being mainstream and companies were stuck with traditional marketing practices. Over the years, Indian companies have relied on marketing methods that included television, radio, and print adverts. This was until the birth of the internet and social media when the tools of marketing changed to gadgets.
In the coming years, there will be a dramatic shift in how companies conduct their marketing activities. With every business going digital, companies will increasingly leverage the internet and adapt to Digital Marketing trends and strategies to succeed in their efforts. Digital Marketing is very much about influencing the audience online with content to increase the brand’s impact. This helps digital marketers create impactful strategies to influence consumer behaviour and convert their audience into paying customers.
IDC (International Data Corporation) predicts that the Digital Marketing industry will be worth $102 billion by the end of 2019. Currently, it is worth $68 billion and booming at a 40 percent growth rate. If statistics are to believed, there are 493 million active internet users in India as of us writing this. This is directly related to the rise of social media, streaming platforms, shopping portals, and online content consumption.
A career in Digital Marketing, everything you need to know
Marketing has changed tremendously since the internet has taken over our lives. Now, every company needs to market its products and services online because it’s consumers are online.
Digital Marketers need to have a sound understanding of analysing customer data, derive insights from it, creating a great digital strategy, and measuring the ROI achieved. They need to have knowledge of full-stack development, social media marketing, content strategy, copywriting, search engine optimization(SEO), and running paid advertisements online(SEM). There is truly a wide scope in this field. You can either choose a niche that you want to specialize in or you can be an expert in all these digital marketing skills.
We have created a list of major areas that currently provide job opportunities in digital marketing field and some areas that are going to provide new job opportunities in the coming decade: (It’s worth noting that almost every position offers the roles (depending from base to higher-level duties) of Executive, Associate, Manager and Head/VP)
Digital Marketing Manager:
The position of Digital Marketing Manager is the second highest in this field after Digital Marketing Head. As a manager, one should have experience of more than 5+ years and necessary certifications to back your expertise. The main responsibilities as a digital marketing manager are leading the marketing team and reporting to the head or VP of digital marketing of the company. Digital Marketing managers are also responsible for planning & managing overall campaigns to collating different components of digital marketing to make them efficient and successful.
Search Engine Optimizer:
Search Engine Optimization refers to making the website or a web page visible in the search engine’s results. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques. One also needs to develop content with powerful keywords for increasing website traffic.
SEO is an ever-changing landscape as search engine algorithms are updated on a daily basis, so one needs to keep an eye out on the latest trends and news on what changes the search engines are.
Social Media Marketer:
As the name implies, social media marketing is all about managing a company’s presence across social networks that include Facebook, Instagram, Twitter, Linkedin, Pinterest etc. The role of social media marketers consists of creating a social media strategy, creating content according to it, posting this content and keeping a watch on some key metrics like reach, impressions and engagement of the followers. One has to also conduct paid advertising on platforms like Facebook and Instagram to generate leads more leads that can eventually convert into actual customers.
Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc. The main aim of the content marketer is creating valuable content and distributing it across relevant channels to retain and attract an audience as well as increase website traffic. As a content marketer one has to work on various tasks like managing a blog, create drip campaigns, copywriting, guest blogging, PR and video creation.
Ever since the introduction of the email and the dot com world, E-mail remains an important part of any marketing strategy. The medium is quick, accessible and cost-effective, making it a powerful tool for businesses to connect with people. As an Email marketer one has to focus on building an email list, creating personal and customisable emails tailored to customer interests, and nurturing leads through written communication. An Email marketer will also have to run end-to-end campaigns, create newsletters, and update customers about new products to promote the brand and increase customer acquisition.
Google Ads Manager:
Almost every one of us uses Google to search for various things. Therefore, it has now become imperative for brands to be visible to people when they are searching for products and services that they offer. One of the ways that they can do is through Google ads.
A Google Ads Manager strategies Ad campaigns, the targeting, the budget, and the bidding to ensure that the ads reach the right people. They write compelling ad copies that make the viewers engage with the Ads. They also monitor the performance and make adjustments.
All these activities ensure that people with high intent see the ads and ultimately convert into paying customers.
The Digital Marketing industry is constantly evolving. As more and more companies look towards going online, the demand for skilled professionals has increased tremendously.
As technology keeps changing, newer job profiles will come up in this niche. Some of them are:
Content Creator for AR- VR
Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Virtual reality offers a completely immersive experience that shuts out the physical world and makes the virtual world feel real.
The adaptation of AR and VR for marketing is going to happen quickly. That is why marketers will need to be ready to create content for AR and VR. These skills will help them get an early kickstart to using a technology that offers to make it very easy to influence customer opinions.
SEO specialist for Voice Assistants
More and more number of people are using Voice Assistants today and their use going to keep on increasing. Google Assistant, Alexa, Cortana and Bixby have a wide range of capabilities. If a user is looking for a product or a service using these assistants, it is imperative that your business gets suggested. This is where the role of “ SEO specialist for Voice Assistants” comes into play. Their task is even more difficult because they have only one slot to rank for- the top slot. Only if a business is at the top rank for search engines, will the voice assistants pick it up and tell the users about it.
As newer social media platforms like TikTok come up, brands have to be ready to attract consumers on these platforms. These companies will need Video Producers who can produce engaging content that would work on newer platforms. If you have these skills, they are going to be very useful in the coming decade.
Digital Marketing automation is all about using software and AI to automate digital marketing activities. Many companies will move towards automating repetitive tasks such as email marketing, social media marketing, and even ad campaigns. This helps them to be efficient as well as helps them provide a more personalized experience for their customers. As the technology of marketing automation improves, digital marketers who are skilled in these tasks will command a high pay package.
IIDE offers you a comprehensive course in Digital Marketing that will help you get ready for all these career opportunities. Since only one skill is not enough today, our course ensures that you become an expert in all the different skills that are required to become an all-round digital marketing professional. Click here to know more about it.
If you want to give the right direction to your career, you can also fill-up the form below and attend a career counselling seminar that we have specially organised for you.