If you have been looking to start your career in digital marketing in India or anywhere around the world, we understand it could get a bit overwhelming in the beginning.
But with the right and clear information regarding the career opportunities in digital marketing in India, you will be able to understand the options that are available and choose the right one.
In this blog, we will equip you with all the necessary information you need before you kick-start your career in digital marketing. Make sure to stick to the end of the blog for some tips on how you can start a successful career in digital marketing.
But before we get started, let’s shed some light on why digital marketing is gaining so much popularity and what is the career growth of digital marketing in India.
For all the unversed, Digital marketing is the marketing of your products/services through digital channels and mediums & making them visible to the viewers and turn them into customers, and retain them.
Now, let’s see why digital marketing is so important in today’s time.
Scope & Need of Digital Marketing in India
The scope of digital marketing in India picked up right from its introduction because of its ability to market products and services to a larger global audience at affordable rates.
The choice of advertising your products online to only those who fit your target audience criteria or remarketing your ads specifically to people who showed interest in the past was one of the many reasons why marketers shifted to digital marketing.
And to top that off, since the covid-19 crisis hit the world, digital marketing was being adopted by companies small or large because it proved to be one of the most effective ways to conduct marketing campaigns even while their audiences were stuck at home.
New digital marketing trends kept emerging and there was no stopping. Digital marketing truly helped many businesses survive and re-establish themselves in these testing times.
Thus, from being a newly effective marketing component, digital marketing soon became a need for every business more than a choice. Crafting an online presence and catering to the need of the consumers was extremely vital to survive the growing competition.
With the increasing time people spend on their phones and the Internet, it was only obvious that companies had to shift their focus there.
Hence, with the growing need for digital marketing in every company because of the benefits digital marketing offers, the scope of digital marketing has proved to be commendable. Let’s quickly look at the career growth of digital marketing now.
Career Growth of Digital Marketing
For starters, here’s a statistic on the valuation of the digital advertising industry in India over the years. Let’s take a look at it.
The digital advertising industry across India had a market size of around 47 billion in 2015, which only went up to have a market size of around 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by the financial year 2024, indicating a massive growth in the digital advertising segment.
This showcases that a lot of money is being pumped into these digital channels today which consequently means that digital marketing activities are being used tremendously.
To run these activities smoothly, they need highly skilled professionals to look after them. So that’s one positive statistic that indicates a motivating career scope in digital marketing in India.
Another snippet from the popular job portal Naukri states the current number of job openings in digital marketing in India:
That’s a whopping number of jobs available in digital marketing. Also, these are just the jobs that have been listed on Naukri, so you can imagine the actual number of job opportunities that exist.
Thus it is safe to say that that the growth potential of careers in digital marketing in India is very promising and now is the time to get started in this field.
If you’re still wondering if digital marketing is a good career option then you should certainly read this blog to know more.
Find out below if digital marketing is the right career choice for you.
Who should opt for digital marketing?
While thinking about digital marketing career paths, it’s natural that one is confused as to which career option is the right fit? Or which niche interests you the more. Well, the beauty of digital marketing is that it has something for everyone.
If you are someone who loves social media, then you can opt to become a social media marketing professional. Or, if you are someone who is highly interested in coding, you can easily become a web developer.
There are a plethora of options for those who want to work in a creative field. Those who have a knack for writing can select content writing, the ones interested in designing can consider becoming graphic designers. Ones with an analytical mind can opt to be a Data Analyst which is one of the sought-after career paths in digital marketing.
Since digital marketing is a dynamic industry, one is expected to learn and be updated about the new technologies constantly. Being far-sighted and curious would add a bonus to your digital marketing career.
So if you think you have what it takes, then you’re definitely suited for digital marketing.
But for the benefit of our readers, we have a way for you to find out if you are interested in digital marketing within 45 minutes! Sign up for this Free Masterclass on digital marketing basics and secrets led by the founder and CEO of IIDE, Mr. Karan Shah. Decide for yourself if this industry intrigues you or not!
However, just being updated isn’t enough. In order to stand out and have an edge over your competitors, you must be well-acquainted with the following in-demand digital marketing skills which also give you the advantage of bagging high-paying jobs.
Digital Marketing Skills In Demand
Speaking of statistics, 93% of all online interactions start with a search engine. This states that how important it has become to make SEO-friendly content so that you can rank on Google as well as other search engines.
Fundamentally, ranking your website on the top of search engine results organically & by paid means is the best form of advertising for your business. If you master skills like SEM and SEO which increases your business ranking on search engines, then you can easily land a high-paying job as it is the need of the hour.
Similarly, below given are a few of the most in-demand digital marketing skills.
- Video Production & Marketing
- Paid Media
- Content Marketing
- Data analytics
- Graphic designing
As a fresher, you don’t require to master all of the above digital marketing skills. Learning 3-4 of these would give you a boost to kickstart your career in digital marketing.
If you would like to know more about these skills in-depth and the salary they offer then reading this blog can be helpful: 11 Highest Paid Digital Marketing Skills To Master in 2021 & How to Get a High-Paying Job
Let’s now straight dive into the different career opportunities in Digital Marketing available.
Top 13 Career Opportunities in Digital Marketing
We have created a list of major areas that provide career opportunities in the digital marketing field and some areas that are going to provide new job opportunities in the coming decade: (It’s worth noting that almost every position offers the roles (depending on base to higher-level duties) of Executive, Associate, Manager and Head/VP)
1. Digital Marketing Manager
Digital marketing managers strategize and implement a brand’s complete digital presence. They leverage every channel under digital marketing to promote a business’ product/services with the key goal of increasing their sales cost-effectively.
As a digital marketing manager, one should have experience of more than 5+ years and the necessary certifications to back your expertise.
The main responsibilities as a digital marketing manager are leading the marketing team and reporting to the head or VP of digital marketing of the company.
Digital Marketing managers are also responsible for planning & managing overall campaigns to collating different components of digital marketing to make them efficient and successful.
If you’re passionate about digital marketing and intend to bag a job at the mid-senior managerial level like a Digital Marketing Manager, we recommend you to check out this 11-month MBA-Level Post Graduation in Digital Marketing which the right start.
2. Search Engine Optimizer:
Search Engine Optimization refers to making the website or a web page rank on the search engine’s results. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques. One also needs to develop content with powerful keywords for increasing website traffic.
SEO is a developed landscape as search engine algorithms are updated on a daily basis, so one needs to keep an eye out for the latest trends and news on what changes the search engines are. Learn in-depth SEO with this Online SEO Course.
3. Social Media Marketer:
As the name implies, social media marketing is all about managing a company’s presence across social networks that include Facebook, Instagram, Twitter, Linkedin, Pinterest, etc. Social Media Marketing Specialists also design and execute a complete social media strategy for a company.
The role of social media marketers consists of creating a social media strategy, creating content according to it, posting this content, and keeping a watch on some key metrics like reach, impressions, and engagement of the followers.
One has to also conduct paid advertising on platforms like Facebook and Instagram to generate leads more leads that can eventually convert into actual customers.
If you’re someone who is interested to learn more about social media marketing then we recommend you tp check out our Online Social Media Marketing Course.
4. Content Marketer:
As the role suggests, content is a key part of this job. Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc.
The main aim of the content marketer is to create valuable content and distributing it across relevant channels to retain and attract an audience as well as increase website traffic. As a content marketer one has to work on various tasks like managing a blog, create drip campaigns, copywriting, guest blogging, PR, and video creation.
With this Online Content Marketing Course, you will be introduced to all the strategies and techniques to perform content marketing.
5. Email Marketer:
Email is one form of marketing that all of us have been using for ages, and yet it still remains one of the most valuable marketing strategies out there. Statistics states that email marketing has a return on investment (ROI) of $42 for every $1 spent, which makes it a higher return than you can expect from any other form of marketing be it digital or otherwise.
The medium is quick, accessible, and cost-effective, making it a powerful tool for businesses to connect with people.
As an Email marketer one has to focus on building an email list, creating personal and customizable emails tailored to customer interests, and nurturing leads through written communication.
An Email marketer will also have to run end-to-end campaigns, create newsletters, and update customers about new products to promote the brand and increase customer acquisition.
Build a powerful email list and get started with this Online Email Marketing Course.
Search Engine Marketing Specialists are responsible for paid ads across all search engines and display networks. If numbers don’t intimidate you and have great analytical skills, search engine marketing could be a great choice for you.
A Search Engine Marketing Specialists strategies Ad campaigns, the targeting, the budget, and the bidding to ensure that the ads reach the right people. They write compelling ad copies that make the viewers engage with the Ads. They also monitor the performance and make adjustments. Learning Google Ads is the best way to start a career in SEM.
7. Content Creator for AR- VR
Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Virtual reality offers a completely immersive experience that shuts out the physical world and makes the virtual world feel real.
The adaptation of AR and VR for marketing is going to happen quickly. That is why marketers will need to be ready to create content for AR and VR. These skills will help them get an early kickstart to using a technology that offers to make it very easy to influence customer opinions.
8. SEO Specialist for Voice Assistants
More and more people are using Voice Assistants today and their use going to keep on increasing. Google Assistant, Alexa, Cortana, and Bixby have a wide range of capabilities. If a user is looking for a product or a service using these assistants, it is imperative that your business gets suggested.
This is where the role of “ SEO specialist for Voice Assistants” comes into play. Their task is even more difficult because they have only one slot to rank for the top slot. Only if a business is at the top rank for search engines, will the voice assistants pick it up and tell the users about it.
Video production and marketing have quickly become the central focus of every marketing strategy. Every business pushes video content as they grab the attention of the users quickly.
It is not only a medium of entertainment anymore but a powerful tool for promotion and lead generation, especially on social media platforms.
As social media platforms like TikTok come up, brands have to be ready to attract consumers on these platforms. These companies will need Video Producers who can produce engaging content that would work on newer platforms. If you have these skills, they are going to be very useful in the coming decade.
10. Automation Expert
Digital Marketing automation is all about using software and AI to automate digital marketing activities.
Many companies will move towards automating repetitive tasks such as email marketing, social media marketing, and even ad campaigns.
This helps them to be efficient as well as helps them provide a more personalized experience for their customers. As the technology of marketing automation improves, digital marketers who are skilled in these tasks will command a high pay package.
11. Paid Media Specialist
A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind.
They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimization of input for greater output.
60% of the marketing budgets will be allocated to digital spending, which just adds to the fact that every digital team needs a specialist in paid media. Hence, paid media is unquestionably a flourishing digital marketing career in 2021.
12. Data Analyst
A Data Analyst interprets data and turns it into information that offers ways to improve business, thus affecting business decisions.
Data Analysts collect information from various sources and interpret patterns and trends. Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills.
Analytics is what tells a company if they’re on the right track and thus gives them an understanding of what’s working and what’s not.
The best platform to learn data analytics is Google Analytics. Here’s an Online Google Analytics course if you wish to get started.
13. Web Developer
A web developer is expected to be updated with the various coding languages used, and have a flair to create a functional and attractive website for the business.
A highly skilled web developer analyzes user needs to ensure the content, graphics, and navigation provide a positive user experience.
In all cases, a web developer has knowledge of computer software, HTML coding, and graphic design to create a website that has the best user experience and can achieve business goals.
If you’re new to this and would like to explore and expand your knowledge, register for this Online WordPress Course and learn how to build websites from scratch.
We just saw the top 13 career paths in digital marketing! Read on if you want to find out how you can start your own career in digital marketing.
How can I start a career in digital marketing in India?
If you’ve made it this far and are considering starting your own career in digital marketing, here are a few ways that can help you get started.
Firstly, you need to start by learning a few digital marketing skills. Learning industry-relevant skills from a renowned institute is the first step to enter into this field.
If you’re new to this and haven’t found out which skill/skills you’re interested in, sign up for an online digital marketing course that will teach you all the digital marketing skills needed.
But if you have an inclination towards certain digital marketing skills, take up short-term certification courses in each of them and absorb as much information as you can.
The next and most important step would be to start applying for internships and freelance gigs. Go for as many as you can. These will lay a foundation for your practical learning as most of the skill-based application and learning will happen on the job.
Once you have gained good experience, we would recommend you to start building your portfolio to have a better digital presence, also if possible create your own brand. In this way, you will try to stay updated with the latest digital marketing trends.
Apply to companies that you believe in and where you think you might be able to offer your services best. Send personalized cover letters attached with your resume and portfolios.
If you’re a fresher and want to find out more about how to land a job, here’s a complete guide on how to land a digital marketing job.
On a Parting Note
Digital Marketing is fast becoming a promising industry with rapid career growth and a lot of new opportunities. If you want to be a part of the hottest industry and grow with it in the coming decade, start getting upskilled today.
We hope this has helped you get clarity about your career in digital marketing, let us know what do you think about the same in the comments below.