The digital industry is growing at a rate of 14% annually, making it the most desirable career in today’s scenario. If you wish to find out the skills that should be covered in a basic digital marketing course syllabus in India or anywhere around the world, then reading this blog will help.
Before we delve into the advanced digital marketing course syllabus, let’s look at the scope of digital marketing in 2023 and what the future holds.
With the digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
Thus, now is the perfect time to kick-start your career in digital marketing. Let’s look at what an ideal digital marketing course syllabus should be. But before we begin, if you have 45-minutes to spare during the day, we’d recommend you to attend this Free Masterclass on digital marketing basics after which it will get better for you to understand the syllabus.
Advanced Digital Marketing Course Syllabus Overview
In this blog, we’re going to list out all the digital marketing modules and skills which hold immense importance and thus, must be included in the digital marketing course you choose.
There are 2 main important skills – executive/technical skills and managerial skills. With a combination of these 2, you will be prepared to face the corporate world’s challenges and opportunities.
While any course may equip you with digital marketing skills, it is equally important to receive training on how to apply those skills in real-life scenarios. Read this blog on 7 Tips to choose the best digital marketing course to gain a better understanding of how to evaluate and choose the right course.
Another important factor is to consider a course that updates its digital marketing course curriculum year on year by keeping the latest trends in mind.
This means that the digital marketing course syllabus of 2021 may be slightly outdated and needs to be updated with industry-relevant topics of 2022.
So let’s dive into what a complete digital marketing course syllabus must have:
Bonus: If you wish to learn only a few of the below-mentioned digital marketing skills and create a niche in them, we have linked out the related courses to help you with that so make sure to check that out.
Digital Marketing Course Syllabus
Without further ado, let’s look at the digital marketing course subjects:
1. Introduction to Digital Marketing
In this module, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse background of students, courses equip students right from the basics of digital marketing. Following are some important topics covered here:
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
2. Website Planning and Creation
Businesses create a website to generate leads, increase their credibility among consumers, and deliver their marketing messages. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, the right course will teach you to create a website from scratch on WordPress.
In this module, the topics covered are the various elements of a website and every function WordPress can perform along with all the information you need to know to build a website from the very beginning like how to add content, install and activate plugins, and how to incorporate design elements to your website.
Related Course: Online WordPress Course
3. Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however certain institutes teaching methods and support make it easier for students.
In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page & master the different aspects of SEO like on-page and off-page optimization, keywords research, meta tags, meta description, link building, and more.
Related Course: Online SEO Course
4. Search Engine Marketing
Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform.
You will learn all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, you will learn how to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics.
As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA).
Related Course: Online Google Ads Course.
5. Social Media Marketing
Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc.
You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
Related Course: Online Social Media Marketing Course.
6. Content Marketing & Strategy
Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance.
Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding.
Related Course: Online Content Marketing Course.
7. Web Analytics
Web Analytics is analyzing a website visitor’s behavior. In this module, you will learn how to track and analyze a website visitor’s actions via Google Analytics.
Courses take you through the entire Google Analytics interface and familiarize you with all the analytics terminology like bounce rate, page view, session time, etc. You will also learn how to optimally use Google Analytics to decode a website’s audience, behavior, and acquisition reports.
By the end of the module, you will learn how to track a website visitor down the conversion funnel and what information to extract from it.
Related Course: Online Google Analytics Course
8. Digital Media Planning and Buying
Media Planning is determining when, where, and how often to advertise to maximize conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.
You will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.
Related Course: Online Media Planning Course.
9. Web Remarketing
You will receive training on how to create remarketing lists on Google Ads using the Google Ads tag and on Facebook using their Facebook Pixel code. In addition to this, certain courses also delve into dynamic remarketing and case studies on it.
10. Email Marketing
In layman’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. In this module you will learn about the types of emails and how to create an appealing email; essentially to drive conversion or an action from a consumer.
Top-rated courses teach you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. They also equip you with email marketing tools and software to help you design attractive emails. In addition to this, the right course will teach you how to automate emails and how to extract information from email campaign analytics.
Related Course: Online Email Marketing Course
11. Design Essentials
To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in this module, you will understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colors, and themes.
With the help of case studies, you will the various characteristics of an ad. By the end of this module, you will have a basic understanding of design which will further help you create attractive creatives. Hence, it is important you choose the right course which uses case studies for better understanding.
Related Course: Online Ad Design Course
12. Mobile Marketing
As the name suggests, mobile marketing is the act of promoting your business via mobile. In this module, you will learn how to promote your app, increase app installations, analyze app metrics, and app store optimization (ASO). Besides this, you will learn how to increase an app’s engagement through in-app advertising, in-app messaging, and push notifications.
Another aspect of mobile marketing training focuses on conducting mobile web analytics and mobile display advertising which very few courses cover.
Related Course: Online ASO Course
13. E-Commerce Management
E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch.
You learn about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes.
Related Course: Online E-Commerce Course
14. Online Reputation Management
Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company, or individual over the internet. The right course will being with introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands.
Further, you will learn the steps for effective online reputation management and familiarize yourself with the tools to do so. Besides this, you will also learn crisis management to give you a thorough understanding of ORM.
Related Course: Online ORM Course
15. Adsense, Blogging, and Affiliate Marketing
Through this module, you will learn how to monetize a blog or a website through Adsense and affiliate marketing. You will learn how to leverage the power of Google Adsense and YouTube Adsense to generate revenue from a website or a blog. In addition to this, very few courses will teach you how to write creative content which is SEO-friendly.
16. Video Marketing
In this module, you will learn script writing and execution of a video and how to market it using the right platforms. You will learn how to strategize video content that will result in positive brand awareness for a company. You will understand which elements are important in videos going viral and thus be able to apply those key elements for yourself.
17. Marketing Automation, Influencer & Podcast Marketing
Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently picked up and are highly effective but are not offered by all courses currently. Thus make sure to choose a course that includes these topics as they’re highly in-demand today.
1. Introduction to Agency
Here, students learn agency skills and corporate communication skills. Before students step into an agency, a course must give them a basic understanding of the horizontal and vertical management flow of information and reporting.
2. The Art of Pitching
To excel in the digital marketing field, you should know how to communicate your ideas to your client. Hence, students must learn the art of pitching. The right course begins by teaching students how to analyze a client’s requirements and then how to curate an appropriate plan. Besides this, students should know how to effectively present their service plan with the necessary documentation.
3. Client-Oriented Strategy
As a digital marketer, you will create strategies for multiple clients, however, to make a strategy you should know your client first. Thus, courses train students to conduct complete market research for a client; studying a complete competitive analysis. Further, you will learn how to use their analysis to create a constructive service strategy.
4. Campaign Creation for Client
In this module, you will be trained to create a successful campaign for a client by mapping their requirements and then curating a specific plan to meet their objectives. You also learn how to execute your strategies through industry-level presentations and documentation.
5. Reporting and Evaluation
Here students are trained to conduct thorough research on market plans. Further, you will draw valuable inferences from your research and test multiple solutions for the problem at hand.
6. Soft Skills
Interview training, resume building, presentation skills, advanced excel and PPT skills, etc are some of the vital soft skills required by a student. Just like digital skills, these are equally important so that when you apply to a company for a job, you are up-to-date with the expected scope of work. The right digital marketing course will equip you with soft skills as well.
We just saw the list of 20+ advanced digital marketing topics which must be a part of the digital marketing course syllabus you opt for. The right course will equip you with all of them in the right sense and hence, get you ready to enter the corporate world as an all-rounder digital marketer.
If you have made up your mind about learning digital marketing and would like to learn all the skills mentioned above, check out IIDE’s Online Digital Marketing Course.
It is a comprehensive course led by industry experts and professionals who teach what they have learned in the corporate world. The course follows an advanced teaching methodology which includes watching high-quality self-paced video courses followed by weekly live online sessions to solve queries and learn through fun activities.
Further, students can avail themselves of 1-on-1 mentoring sessions to solve further doubts and queries. Thus, this is the most personalized form of learning. This course also offers 100% placement assurance.
PS: If you want to learn digital marketing at a postgraduate level, check our 11-month MBA in Digital Marketing – Postgraduate Course. To know about this diploma in digital marketing course syllabus & fees, connect with us at [email protected].
Through these digital marketing course modules, brands have created sound digital marketing strategies. By mastering all the mentioned digital marketing modules, you can reshape yourself into a successful digital marketer.
Lastly, if you have any doubts about the digital marketing course syllabus, feel free to leave a comment below.