AI In Digital Marketing: 15 Tools You Must Use Now

Updated on: Sep 5, 2023

Whether you’re an entrepreneur or an affiliate marketer, using AI tools can enhance your marketing strategy and help you reach your goals faster. From content writing to graphic design, photo editing, and content distribution, they can assist you in a variety of functions. 

But which AI tools should you use? The choice can be overwhelming.

In this blog, we will explore 15 must-use AI tools for digital marketing. These affordable tools can save you time, increase your productivity, and enhance the customer experience- all without breaking the bank!

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15 Must-Use AI Tools For Digital Marketing In 2023


1. InVideo

Invideo Logo - AI in Digital Marketing

(Source: Invideo)

Used for: Video creation


  • For individuals-free
  • For small businesses- $15/month
  • For agencies and larger teams: $30/month

Video is a powerful tool to grow your brand. InVideo is a fast and easy way to create pro-quality videos for digital marketing. This video editing tool consists of 5000+ professionally created video templates that you can quickly customize to create publish-worthy videos in no time. 

Don’t have a script for your video? With InVideo, you can generate scripts with AI using simple prompts. Then, convert the script into video in minutes using InVideo’s powerful text-to-video editor. 

The primary reason why InVideo ranks at the top of this list is due to its innovative AI video generator. You can now produce videos using only a prompt, eliminating the need for a script. Simply provide a topic, and the platform will generate videos for you. Sounds incredible, doesn’t it? Go ahead and give it a try.





Paragraph AI logo - AI in Digital Marketing

(Source: Paragraph AI)

Used for: Content production


  • Free personal account
  • $ 12.49 per month paid annually for individual professionals
  • Custom quote for teams

ParagraphAI is an AI-powered writing assistant software that crafts perfectly curated content in seconds. Whether you need to draft emails, articles, website content, product descriptions, technical manuals, ad copy, or social media posts, the free writing tool takes care of your marketing needs.

The writing generated by ParagrpahAI is clear, concise, plagiarism-free, and grammatically flawless. The best part is you can match the style and tonality of the content to your brand, so it sounds authentically you.

 Such AI tools for content writing can significantly aid your creative process and save you time and money.

3. Logo - AI in Digital Marketing


Used for: AI video generation


  • Personal: $22.50 per month billed annually
  • Enterprise: Custom quote

Synthesia lets you turn your text scripts into videos in minutes—no need to rent a studio and hire professional voice-over artists. With AI voices in 120+ languages, you can ensure your marketing videos reach far and wide.

To make the videos more engaging, Synthesis lets you choose from over 140+ AI avatars or create your own! The platform is easy to use and beginner-friendly, with 200+ templates to get you started.

4. Contentbot.AI



Contentbot.AI logo - AI in Digital Marketing

(Source: Contentbot.AI)

Used for: Content Automation


  • Starter: $19/month
  • Premium: $59/month
  • Premium: $99/month

Similar to ParagraphAI, Contentbot is also an AI content automation tool. It has an AI content flow builder that gets Generative AI to create any type of content you like.

You can choose from a pre-defined flow or create a blank one from scratch. Drag and drop your triggers, actions, and filters, and Contentbot will automate the entire content creation process.

However, the platform does more than generate content. It also offers a “Discover” SEO tool that shows you what brings traffic and sales so the generated content ranks high on search engines.




Scrip logo -AI in Digital Marketing


Used for: Scriptwriting for social media

Pricing: Free

With its ability to write viral scripts with 10X faster speed, ScripAI may be the magical tool that all social media marketers seek.

Some use cases of ScripAI include generating content ideas for social media, Twitter bio, content rephrasing, sales copy, LinkedIn posts, YouTube hook, TikTok hook, Instagram caption, hashtag generation, etc.

The best part is that it is a free tool. You don’t need to log in or add your credit card to get started with such free AI tools.

6. Copy.AI



Copy AI logo - AI in Digital Marketing

(Source: Copy AI)

Used for: Writing Compelling Copy


  • Free up to 2000 words
  • Pro-$49/month
  • Enterprise: Custom quote

CopyAI is mainly famous for its ability to write high-quality ad and sales copies in a fraction of the time. Writing copies requires research, analysis, and wordplay, but not all entrepreneurs or digital marketers have a creative bend of mind.

This is where AI tools for writing, like CopyAI, come to the rescue. They assist in writing compelling ad copy that converts your audience. Besides ad copies, you can also use CopyAI for writing blogs and social media content.

7. Jasper.AI



Jasper AI - AI in Digital Marketing

(Source: Jasper AI)

Used for: Content production


  • $39/month for individual creators
  • $99/month for teams
  • Custom quote for businesses

Though belonging to the same category, Jasper has much more to offer in content creation and optimization. Jasper focuses on your brand’s tone and ensures consistency wherever you create content.

That’s why it offers a Jasper Everywhere extension that lets you use Jasper anywhere you create content online, from your CMS, email, or social media. Further, with its collaboration tool, you can invite suggestions from your colleagues while working on a campaign.

8. Designs.AI



Design AI - AI in Digital Marketing

(Source: Designs AI)

Used for: Automating and enhancing the design process


  • Basic-$19/month
  • Pro-$49/month
  • Enterprise-custom quote

Creating logos, videos, banners, and mockups is essential to digital marketing, and AI tools for graphic design help with that.

Design.AI offers thousands of stunning templates that you can use to design your ads, banners, graphics, logo, and more. Its intuitive interface lets you complete your design within minutes.

Designs.AI is a video maker too. You can use its text-to-video technology to transform your scripts into fully-edited videos in 20+ languages. This all-in-one tool also has an AI writer for creating compelling marketing copy.




Dall E - AI in Digital Marketing

(Source: Dall – E)

Used for: Text-to-image generation

Pricing: $15 for 115 credits (one credit per prompt)

Developed by OpenAI, the company behind the now ubiquitous ChatGPT, DALL-E is an AI system that can create realistic images and art from your prompts. Since pictures and art are indispensable to digital marketing, marketers have found this tool useful.

All you need to do is enter a simple text prompt, and the tool will spit a handful of images you can use as it is or further refine. Still, in its nascent, this AI tool holds great potential for generating high-resolution, realistic images that you can use in your campaigns.

10. Logo - AI in Digital Marketing


Used for: Overall content management

Pricing: Custom quote

Pharsee is another AI tool that delivers on-brand content with enterprise-grade controls and optimization at scale. It mainly focuses on four aspects of content- generation, optimization, prediction, and performance analysis.

So with Phrasee, you can not only generate consistent experiences for your customers but also understand what messages are clicking with your customers and what are not clicking.

The tool claims to increase content output by 60X and generate 24% more engagement.

11. ChatGPT



Chatgpt logo - AI in Digital Marketing

(Source: Chatgpt)

Used for: Content generation and customer support


  • ChatGPT 3.5 model-Free
  • ChatGPT Plus- $20/month

Open AI’s popular development chatGPT took the world by storm when it was released in 2022. The tool garnered millions of users within weeks, all eager to experiment with the tool’s capabilities.

Fundamentally a chatbot, you can ask it to write anything for you- from emails to essays and codes.

Digital marketers use ChatGPT for various purposes, like providing real-time customer support, generating content for blogs and social media, automating customer responses, deriving insights from customer interactions, etc.

AI tools like ChatGPT make your marketing process more efficient while saving time and effort.

12. - AI in Digital Marketing


Used for: Sales Engagement


  • Starter- $60/month
  • Professional-$90/month
  • Teams: Custom quote

Reply is a sales engagement tool that makes it easier and more effective for businesses to communicate with their existing and new customers. It helps you build a list of prospects and follow them on the best channels for them.

This tool aims to automate your customer conversation as much as possible while keeping them personal. You can use it to handle customer responses, address common questions, book meetings, and effortlessly scale your business.




Descript logo - AI in Digital Marketing


Used for: Making videos

Pricing: Custom quote

Descript can be a powerful tool for marketers relying on video marketing. It’s an all-in-one tool for writing, recording, transcribing, editing, collaborating, and sharing your videos.

The tool is not multipurpose but also easy to use. Your recordings get automatically transcribed so that you can edit them like a doc. Then arrange visuals like on a slide, and your video is ready.

This simple yet powerful AI tool takes care of the tedious stuff, leaving you with only the fun part.

14. Copymatic.AI



Copymatic.AI logo - AI in Digital Marketing

(Source: Copymatic AI)

Used for: Generating content, copy, and images


  • Pro-$19/month
  • Team-$32/month
  • Enterprise-$66/month

Copymatic is a three-in-one AI tool from where you can generate content, copy, and images with AI, all through a single platform. Copymatic offers many AI tools for businesses to write long-form content, social media ads, web copy, etc.

This AI tool generates unique human-like content in seconds that can replace your entire content team. It is trained, keeping conversion in mind. So you can be confident of the quality of the output and its ability to convert readers.

15. Kontent.AI



Kontent AI logo - AI in Digital Marketing

(Source: Kontent.AI)

Used for: Getting complete control over the content

Pricing: Custom quote

KnotentAI is the first CMS with native AI capabilities. With KontentAI, your team can create and collaborate in real time. From planning to reviewing, co-editing, versioning, and more, Konnect helps your team schedule and publish error-free content.

Through Kontent, content creators and developers can do their best work independently and engage meaningfully with the audience on their preferred channel.

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Final Words

As you can see, the emergence of technology has brought about several AI tools that perform various functions, from content production to SEO, text-to-images, text-to-videos, and much more. These tools streamline your efforts and improve productivity.

However, AI cannot replace areas that require human creativity, critical thinking, and relationship building, and such concerns are baseless. An exciting time awaits us as we learn to leverage AI tools for better marketing and achieve unparalleled success.

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Huzaifa Dhapai

Founder at WebVerge and Team Lead in Business Technology at IIDE

Huzaifa Dhapai is an experienced founder with a demonstrated history of working in the internet industry. A tech enthusiast. He always writes about Tech and Android and is an expert in Google AdSense and Google Data Studio......[Read full bio]


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