Digital Marketing Basics
Join Karan Shah, Founder and CEO of IIDE, as he explains how to do Digital Marketing and how you can utilize the Power of Digital in these COVID times to increase your business in his exclusive 30 min Digital Marketing Basics video guide.
Do you want to start marketing your business on the internet? Are you unsure of how to go about it? Don’t worry. This MasterClass will cover the Digital Marketing basics and will give you a fair idea on how to do Digital Marketing.
Promoting products on the internet has become one of the most popular ways for businesses to reach customers today. With the onset of COVID pandemic, the importance of online marketing has increased even more. That is why it is absolutely essential to know how to do Digital Marketing in this Digital Era.
We live in a world of 24/7 connectivity—where more than a billion people in the world own a smartphone and spend on average 7 hours online per day. As a result, it’s necessary to have an understanding of digital marketing basics to reach consumers in the digital realm and follow them through their online sales cycle till they convert into paying customers.
If you want to understand what is Digital Marketing, which platforms you can use for reaching out to the potential customers, how you can do effective online marketing and much more, ensure that you watch this insightful MasterClass on Digital Marketing basics.
Learn important concepts
What You Will Learn?
This online session will cover:
Digital marketing is the new way of promoting and selling products and services by leveraging online marketing tactics. Learn the different components of Digital Marketing that you can make use of to promote your business to potential customers on the internet.
Organic search by users contributes up around one-third of user traffic to company websites. It accounts for more traffic than paid and social media put together! This tells us that SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the basics of Search Engine Optimisation. In this MasterClass you will get to know what is SEO and why it is important to make efforts for it.
Paying Companies like Google, Microsoft Bing, Facebook, Twitter etc. to make your business visible to users is one of the easiest ways to reach consumers online. Understand the various paid ways to market on the internet and how they will help you earn more.
Social Media is where all your users are. As more and more people get on these social media platforms to scroll through content, the better opportunities you get to influence them to purchase your business. Learn how you can leverage the reach of Social Media Platforms to attract your audience towards your products or services.
If you don’t target the right audience, you will not be able to get good results of your Facebook and Instagram Ad Campaigns. Understand how you can ensure the correct targeting to get better results for your spendings.
Remarketing is a great way to connect with users who have previously interacted with your website or mobile app. It allows you to strategically position your ads before these audiences as they browse Google or its partner websites. This helps you to increase your brand awareness or remind those people to buy from you. Understand what is remarketing and why it is the most powerful way to make people purchase.
Online Reputation Management is a powerful way to impact consumer’s perception about your brand or business. It allows you to portray all good things about your company when a potential consumer looks for you online. Learn why Online Reputation matters and how you can use it to create a positive impression in people’s mind.
Search Engine Marketing refers to a system where businesses pay Google to show their ads in the search results. SEM should be a fundamental part of your online marketing strategy. Understand what is Search Engine Marketing and how it can be a very valuable tool for getting your business in front of customers.
Organic Marketing is marketing your product or service online without paying Google, Facebook, or Instagram. Learn how you can do that, what techniques you can use and how you can benefit from it.
Having money to spend on Online Marketing won’t ensure success. You need to know how much to spend and which avenues to tap. Know where to spend your money in Digital Marketing to get the maximum return on investment based on your marketing goals.
You can pay for Facebook and Instagram ads that get you the necessary visibility on the platforms. Understand what Facebook and Instagram ads are and how they can be an effective way to connect with your audience.
Follow a step by step guide to create your first Facebook ad. See all the steps that you need to do. Watch carefully as Karan publishes a live ad in front of you in the MasterClass.
Emails and SMS are still a quite successful medium of communicating with users. It allows you to put your sales message directly in their inbox. It is one of the most penetrative forms of online marketing. Understand how Emails and SMS can boost your marketing efforts and how you can gain from it.
Meet Your Instructor
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Karan Shah is a tech enthusiast, a public speaker and the founder of the Indian Institute of Digital Education (IIDE). He has worked for top Digital Marketing Agencies including Social Kinnect where he created and implemented digital marketing strategies for clients like Havmor Ice-Creams, Taj Hotels, Murcia Handbags and many more. For the last 8 years, his teaching efforts have impacted thousands of lives by managing to train 25,000+ students and corporations online and offline making him the ideal person to learn Digital Marketing basics from.
- Harvard University alumni
- TEDx speaker
- Trained CxO level employees of Volkswagen, Mahindra Partners, Estée Lauder, Abbott and many more
- Contributor to Education Times, Hindustan Times, Entrepreneur India, The Free Press Journal and many more
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