Marketing Mix of Philips: Overview & 4Ps Explained

Philips is the leader of most of its product categories in the market. It has a 45.8% share of revenue in the audio market. It also has a leading market share in lighting systems. 3 out of 5 Television in India have Philip’s invented chips.

It has been staying on the top of the market for many years with its amazing marketing mix.

Thus this makes us keen to know the marketing mix of Philips. In this blog, we will be looking at the 4P’s marketing mix which are the Product, Place, Price, and Promotion.

Before we see its marketing mix let us know about Philips as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]