Backlinks are links from other websites to your own, which help improve your site's search engine rankings. A strong backlink profile signals to search engines that your content is credible and authoritative. Studies show that high-quality backlinks account for over 50% of ranking factors in SEO. Building a solid backlink strategy becomes crucial for increasing online visibility as India's SEO services market grows.

Karan Shah
Founder and CEO at IIDE
Updated on: Jan 16, 2025
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Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.