Extensive SWOT Analysis of Estée Lauder – An American Cosmetics Brand

Previously, we had conducted a detailed SWOT analysis of one of the top beauty companies in the world which is Revlon. Now we move on to the SWOT analysis of Estée Lauder which is another extremely successful company in this sector. 

Estée Lauder is one of the global leaders in the beauty market, delighting customers with transformative beauty products and experiences about their individual beauty. Estée Lauder has been a well-known brand since 1946. Its 25+ products are sold in approximately 150 countries and territories. 

Estée Lauder’s digital marketing has always been strong and it has played an important role in getting their brand the recognition and success it has achieved over the years. It is extremely important to have digital skills and be up to date about them so that they can be applied at the right time to provide you success. To get such skills and knowledge on digital marketing take IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Through this blog, we will provide you with the elaborate SWOT Analysis of Estée Lauder but before we do that let’s first take a look at the company and understand its history, products and competitors better. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 12, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]