An Elaborated SWOT Analysis of Suzuki – One of the World’s Largest Mass Car Manufacturers

Last time we elaborated on the SWOT Analysis of arguably the world’s most famous sports car designer, Ferrari. This time, we will tackle the SWOT Analysis of Suzuki in-depth.

Suzuki is one of the world’s top 10 automakers. They’ve been operating since 1909, so they’ve seen more than a century of technical achievements and they think the future looks just as exciting. Why? Because they’ve always created items that people desire in their lives, and they’ll never stop doing so.

Another aspect that made Suzuki the giant it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Do you want to learn how Suzuki became so successful in the automotive industry? In this blog, we will learn about the SWOT Analysis of Suzuki and decode the answer. Before we begin, let us learn more about Suzuki the company, its founding, products, financial status and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.