Detailed SWOT Analysis of Ferrari – Detail Explanation

In this blog, we’ll read about the SWOT analysis of Ferrari, the most recognizable brand Ferrari is exclusive or popular worldwide. Ferrari specializes in manufacturing automobiles but their store also sells branded clothes, fans, watches, bicycles, and accessories and sport premium racing cars. Their innovation, technology, and design are unique. Its main focus is on cost efficiencies and aims to achieve profitable growth. Ferrari is an Italian car company founded by ENZO FERRARI in 1939. Ferrari is one of the world’s most commendable luxury sports car automakers. The first Ferrari – the badged car was produced in 1947 after the second world war by Enzo Ferrari.

Enzo Ferrari has died at the age of 90 years. Ferrari symbol prancing horse and its vibrant red colour as per the logo that is black prancing stallion on a yellow background. The red colour is part of the tradition. Ferrari now is an independent public company EXOR NV having the largest single shareholder. In 1969 fiat took 50% of the stake in his company.

To better understand the reason behind Ferrari continuous growth, let’s go through the SWOT Analysis of Ferrari

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 10, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.