Descriptive SWOT Analysis of Olay- Leading skincare brand

Previously we saw the SWOT analysis of Body Shop, today we will look at the SWOT analysis of Olay.

Olay is a well-known multinational brand whose products are designed to address the problem and to satisfy the needs of the customer. As a result, it offers a diverse range of products to cater to the various demands of different skin problems.

The company lacks proper marketing of the brand due to which it is not getting a significant market share, in today’s world digital marketing is a very useful tool for the growth of a company. If you want to know more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this blog, we will look at the SWOT analysis of Olay and understand the reason behind the success of the brand, but before that let’s know more about the company. You can also check our other blogs to know more about other companies’ SWOT Analysis, marketing strategy, marketing mix, etc.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 30, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]