Unveiling the Marketing Strategy of CNP Assurance

In the preceding discussion, we delved into the intricacies of the marketing strategy of CNP Assurance, a captivating brand. This discourse will further expound on the marketing strategy of CNP Assurance, a frontrunner in the assurance industry.

CNP Assurance, a prominent French insurance corporation, is synonymous with Caissa Nationale de Prevoyance. It has secured a spot on the Fortune Global 500 and continues to retain approximately 40% of the company.

CNP Assurance is proactive in making a positive societal impact. The firm is convinced that incorporating ESG criteria enhances the long-term risk/return profile, benefiting their insured parties. Consequently, a responsible-investor strategy has been applied to the majority of their assets for several years.

As the world’s users transition to digital, the marketing strategy of CNP Assurance has evolved to keep pace with this digital shift. If you have an interest in contemporary marketing, you might find the IIDE FREE MASTER CLASSES beneficial.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 23, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]