A Comprehensive SWOT Analysis of PharmEasy – India’s Number One Healthcare & Medicine Delivery Platform

In our previous blog, we did an elaborate SWOT Analysis of One of India’s Largest Pharmaceutical Companies, Abbott. Here we will be doing a comprehensive SWOT Analysis of PharmEasy. 

PharmEasy is India’s number one healthcare and medicine delivery platform which is done online. It strongly believes that everyone must have access to good health and affordable healthcare in the country wherever they reside.

With this core belief, through their services (medicine delivery and diagnostic tests), they make sure that their customers get 100% genuine medicines and health products, with the highest savings as quickly as possible.

Do you want to know how PharmEasy became India’s No.1 health and medicine-delivering Platform? The answer is by implementing the latest digital marketing techniques. As most people are using digital media it is easy for businesses to market their target audience. 

Thus digital marketing is essential for every business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we will explore the SWOT Analysis of PharmEasy and discover more about how they’ve succeeded in being successful in the medicine delivery industry. Before we start with the SWOT Analysis of PharmEasy, let us learn more about PharmEasy as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.