Top 50 Digital Marketing Terms that every Marketer must know in 2024

Updated on: Dec 30, 2022

From SMM to PPC, it can be really hard to keep up with all the digital marketing terms and jargon – don’t you think so? If you’re a student or a fresher or an experienced professional – these digital marketing terms and concepts or catchy words of digital marketing can help you keep up with conversations.

A digital marketer must know what each digital marketing term means. The what and why are important here. The what is to do with what each basic digital marketing term means and the why is to do with why they are important for business. By understanding the why you will be able to understand the terms better and use them better for all your marketing efforts.

You’re in the right place for the most important digital marketing jargon & terms in 2023. Here’s a list of the A-Z of digital marketing or just the digital marketing glossary you need.

Bonus Read – Digital Marketing Scope in 2023

Get Assured Placements - PG in Digital Marketing

50 Digital Marketing Terms & Jargons You Must Know in 2023

digital marketing terms 

1. Conversion Rate

A conversion rate is when any user takes a desired action on your website or social media ads. It is not limited to only sales or converting non-customers into customers. It also includes converting a visiting visitor into a lead, submitting some type of form, filling in personal information, clicking on an ad, etc. These are divided into marketing-qualified leads (MQL) and sales-qualified leads (SQL).

2. Engagement Rate

The engagement rate is a very crucial social media-related metric. It indicates the amount of people’s interest in your page or content. It is the clearest sign of interest. Some common indicators of interactions include likes, comments, and shares. 

3. Bounce Rate

Bounce rate is the metric of how many users left or bounced immediately after visiting your website. A bounce means that the user did not take any other action after visiting your page. They land on a single page and leave. A few reasons could be that they didn’t find what they were looking for or did not like the content on your page. A low bounce rate is ideal.

4. SEO – Search Engine Optimization 

SEO or search engine optimization is one of the most common digital marketing terms that a marketer can come across. It means on-page and off-page optimization to increase traffic on the website and improve page rankings on any search engine result page (SERP). We recommend this short online course on search engine optimization for a better understanding. 

5. Off-page Optimization

Off-page optimization includes all your efforts to improve your page rankings that do not include your website but backlinks, link building, classified ads, and other such off-page marketing efforts.

6. On-page optimization

This includes optimizing your website and its elements in order to improve rankings on a search engine. Organic search engine rankings can be improved through meta tags and content improvisation. 

7. SEM – Search engine marketing 

Search engine marketing includes paid efforts on a search engine. This includes paid ads on any search engine result page.

8. SMM – Social Media Marketing 

SMM or social media marketing is a very common digital marketing term. It includes marketing on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.

9. SERP – Search Engine Result Page 

A search engine result page is the display page that appears on any search engine after feeding in a search query. The higher your page ranking or visibility, the more likely a user will click on your webpage. 

10. CTR – Click-Through Rate 

Click-Through Rate is the metric of people who clicked on a particular link. It could be the CTA (call-to-action) for an ad, email, social media ad, or website page. For example, if an article had 900 visitors but only 45 people clicked on the CTA of ‘know more’, then the click-through rate is 45%.

11. CPC – Cost Per Click 

In a paid search campaign, cost per click means the cost of each click that a user actions. You pay based on the total number of clicks instead of impressions. Google’s pay-per-click ad campaigns (PPC ads) are the most popular platform for CPC ads.

Bonus read – Best PPC strategies for maximum ROI.

12. CRM – Customer Relationship Management 

For any business to sustain itself, a rapport and good relationship with its customers are very important. Customer relationship management (CRM) is the process of building, maintaining, and enhancing a company’s relationships with its customers. 

CRM has many tools and software available for servicing, customer segmentation, sales analytics, etc.

Recommended course – Online Reputation Management 

13. ROI – Return On Investment 

ROI means the percentage of returns on any given investment. It refers to the sales after any paid marketing campaigns. The end goal of any marketing effort is a sale or purchase. There are many tools available to measure sales and call-to-actions for specific marketing campaigns.

14. CAC – Customer Acquisition Cost

The cost attached to converting one user into a customer is called customer acquisition cost. It is focused on marketing costs. It helps companies predict how much they will need to spend to generate a certain number of customers.

15. CLV – Customer Lifetime Value 

Customer lifetime value is the amount of revenue or business a customer would generate for your company in his or her lifetime. It is also called lifetime customer value (LVC).

16. Keyword

A keyword is a term or phrase that people use when searching for something in particular on a search engine. Keywords are leveraged for targeting online content. It helps with SEO. For example, blog articles of a minimum of 2,000 words that are SEO-rich with keywords have a higher tendency to rank.

Bonus read: How to do keyword research

17. Page Performance

Page performance is a combined metric that takes into consideration the on-page SEO, website traffic, CTA, and different types of conversions.

18. Page Ranking

Your page ranking has a lot to do with credibility and also relevance. It is determined by the Google algorithm. Each site is given a ranking on a scale of 0 to 10. 0 means a poor ranking and means you are not eligible to rank in their search engine. 10 being good – it is awarded to less than 150 sites.

19. Impressions

Impressions are the number of times a user is exposed to your content. It is an important measure used to scale campaign success in various digital marketing campaigns.

20. Targeting

Targeting is defined by who your audience is – who is it that you’re marketing to? Many social media platforms offer built-in targeting tools. Your demographic preferences can be very specific. For example, single women over the age of 40 who like to go on trips. 

21. Remarketing

Remarketing, as the name suggests, is a strategy that targets users who have already visited your website. You can target them again through ads, emails, and social media.

22. Open Rate 

The open rate indicates the percentage of emails opened from the total number of emails that were sent out. Your email subject line plays a crucial role here as customers are bombarded with emails. Hence, it needs to be unique. 

23. CRO- Conversion Rate Optimization

CRO is an abbreviation for Conversion Rate Optimization. It is a process of increasing the rate of website visitors to make the desired conversion. The conversion can be anything ranging from making a purchase, filling out a form, or submitting personal information.

24. Agile Marketing

Agile marketing is when one uses agile methodologies to manage and improve the practices of a marketing team to increase speed, proficiency, and transparency. It requires both long-term and short planning, strategic vision, and adaptability. 

It is different from traditional marketing as it focuses on engagement and transparency. 

25. Customer Experience Management

Customer experience management, also known as CEM is the methodology of understanding customers and developing a very customer-centric approach by overseeing and tracking every interaction that the organization has with each customer through the customer life cycle. The aim is to improve customer satisfaction and loyalty.

26. Technology Disruption 

Technology disruption is any kind of technology that causes disruption and affects the normal operation of an industry. Technology disruption uses experimental tactics and test methods that have not been tried earlier. It leads to innovation and adaptation.

27. Growth Hacking

Growth hacking is focused on the rapid growth of a company. Creative and low-budget strategies are used by growth hackers to help businesses grow and also, retain customers. It is ‘hacking’ in the most basic sense to achieve high results. 

28. Link Building

Link building is the process of acquiring relevant links from external sources. Simply put, it is the process of getting other websites to link back to yours. This drives relevant referral traffic and also helps with higher rankings on search engine result pages (SERPs).

29. Marketing Automation

Marketing automation is the use of software automation for any marketing efforts. It helps a company streamline, measure, and automate marketing tasks efficiently. The aim of marketing automation is to improve efficiency and generate increased revenue. 

30. Performance Marketing 

Marketing campaigns where advertisers or affiliates are paid once the desired action is completed are called Performance Marketing. The desired action could be generating leads, followers, conversions, sales, downloads, etc.

31. Influencer Marketing 

Influencers are the top pathways to reaching a global audience today. Hence, collaborating with influencers that have the same niche as your brand to promote your product/service in exchange for monetary or other benefits is known as Influencer Marketing. 

32. Crawling

Google sends bots to web pages/posts and ‘reads’ the page to understand the quality of content and whether it is genuine or not. This process is known as Crawling. Google bots crawl a website from a 3-days to 4-weeks time period. 

33. Indexing

Indexing is the process followed by Crawling. Once Google bots crawl your website and webpages and they store the information in the Google database. 

34. Caching 

After Indexing, Caching is a process where Google bots take screenshots of your web pages as a backup. For better ranking, Crawling, Indexing, and Caching are very important aspects of SEO. 

35. Email Marketing 

Promoting a product, service, or campaign through a commercial and unique message to your target audience is known as email marketing. The subject line and CTA are very important elements of Email Marketing. 

36. Pay Per Click 

Pay Per Click is a part of Performance Marketing where a brand pays the search engine and third-party websites whenever someone clicks on a link.  

37. Cost Per Lead

Cost Per Lead is more of an internal marketing term used when the marketing team of a brand is analyzing its campaign’s performance. The average cost to a company for acquiring one lead is known as CPL.

38. Media Planning

Creating a plan, selecting media platforms, and setting up a cost-effective budget for a time period such as a year is known as Media Planning. 

To learn Media Planning in just 6 hours, check out IIDE’s online certificate course on Media Planning.

39. Broken Link

Links that open up to web pages that cannot be found or accessed by a user are known as Broken Links. This could be because a webpage moved to a new URL.

40. Backlinking

A link on a particular website that takes you to another website is known as Backlinking. Backlinking is an effective way for off-page optimization. 

41. Content Marketing 

Content Marketing is a way to improve your on-page optimization and social media marketing. By creating interesting and engaging content through blogs, articles, videos, podcasts, newsletters, etc

42. Copywriting 

Copywriting and Content Writing sound similar but they are different in terms of content and CTA. Content Writing is long-form of content and the aim is to create brand awareness. Copywriting is a shorter form of content along with a CTA and the aim is to generate sales.

43. Domain Authority 

Domain Authority is a search engine ranking score that was developed by Moz. DA or Domain Authority determines the chances of a website ranking in SERPs.

44. Push Marketing 

When the brand takes the product to the audience, it is known as Push Marketing. In Push Marketing, the brand pushes the product through various channels/strategies to be seen by the target audience. Ad marketing is a technique under Push Marketing. 

45. Pull Marketing 

When organically a user is drawn to a particular product/brand, it is known as Pull Marketing. Through SEO and other organic efforts, key techniques of Pull Marketing, you can generate sales.

46. A/B Testing 

A/B Testing is very instrumental when it comes to web pages/apps. Two versions of a webpage with different designs and CTA can be tested on two sets of audiences. After analyzing the user’s responses in both sets, you can come to a conclusion about which version works best for you.

47. Content Management System (CMS)

A software that allows users to create, manage and modify digital content is known as Content Management System. WordPress is the greatest CMS globally.

48. Mobile Marketing 

Digital marketing techniques to promote and optimize content for mobile devices/smartphones are known as Mobile Marketing. App Store Optimisation is also a part of Mobile Marketing. 

49. Blackhat SEO 

All unethical and illegal SEO practices to improve your rankings on Search Engines such as Google is known as Blackhat SEO. Activities like Keyword Stuffing, Invisible Text, and Content Plagiarism come under Blackhat SEO techniques. Google issues a penalty to those who try to rank unethically. 

50. Landing Page

The page that a link takes you to is known as a Landing Page. It is a standalone page created for a particular link and can be optimized for a better CRO.


We have a 4-month comprehensive online digital marketing course that’ll make you familiar with all the top digital marketing terms and the applications of each. 

And if you’re interested in learning some particular digital marketing skills, do check out IIDE’s 13+ short-term certificate courses in digital marketing.

Get Assured Placements - PG in Digital Marketing


Q. What are the 5 Ds of digital marketing?

The 5 D’s of digital marketing are as follows –

  • Digital devices
  • Digital platforms
  • Digital media
  • Digital data
  • Digital technology

Q. What are the 7 types of digital marketing?

The 7 types of digital marketing are as follows – 

  • SEO (search engine optimization)
  • Pay-per-click advertising (PPC ads)
  • Social media marketing
  • Content marketing
  • Email marketing
  • Mobile Marketing
  • Marketing Analytics

Q. What are the key terms in marketing?

Some digital marketing terms you should know include –

  • Bounce rate
  • Landing page
  • Key performance indicator (KPI)
  • Search engine optimization (SEO)
  • Cost per Lead
  • Inbound Marketing
  • Real-time bidding
  • Conversion
  • Engagement Rate
  • Call-to-action



We hope you enjoyed reading Guide 101 of digital marketing terms & jargon and it helped you comprehend and register all the digital marketing terms. If you have any digital terms you’d like to know more about, let us know in the comments below!

If you’re a professional looking to upskill, check out this 11-month MBA-level postgraduate digital marketing course.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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