Understanding digital marketing terms is essential for professionals to navigate the industry effectively. Key concepts such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMM (Social Media Marketing), and Content Marketing help people understand the importance of optimising online strategies. Familiarity with these terms helps marketers improve campaign performance, increase engagement, and drive better ROI.

Karan Shah
Founder and CEO at IIDE
Updated on: Dec 24, 2024
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Karan Shah
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.