Detailed Marketing Strategy of Aisle: India’s Dating App

We all are familiar with the swipe right or left gesture through Tinder and many more dating apps. Sitting there swiping through random strangers hoping to match with someone for a casual date or so to say just for hookups. 

We all know that many are there swiping through profiles just to get hooked up with someone, whether be it on Tinder, bumble, or any other dating app. But everyone is not looking for hookups, some or certainly most of them are seriously looking for a partner or to come into a relationship. 

This is the opportunity that Aisle caught and started its journey in 2014. A serious and Intent-Dating app for Indians all over the world made by the Indians for the Indians.

In this blog, we will know a little more about what or who Aisle is, how it was started, and the detailed marketing strategy of Aisle. So let’s begin.

About Aisle

marketing strategy of aisle-logo

Aisle is an Indian dating app based in Bangalore, Karnataka, made and created by & for Indians around the world. Aisle started its journey in 2014 with Abel Joseph the CEO/Founder of the Aisle Company. 

As discussed above aisle was able to identify the opportunity of solving the problem of those people who were looking for serious relationships and not just for hookups or short dates.  On top of that aisle targeted only the Indians who were serious about relationships.

Aisle provides a database of more than 3.4 Million Indians and South Indians  Worldwide who are serious about a relationship. They are a high-intent dating app with an approach to recognizing Indian’s and South Indians’ susceptibility.

Previously they started s a website with 3 people working with freelancers and as they grew they shifted completely to a mobile app on Android and ios. Aisle is a woman-first company and app, as 40% of women downloaded their app and were the ones to get more involved.

marketing strategy of aisle-app

Before getting into the marketing strategy of Aisle let’s know about the basic marketing mix of the company which is rudimental to every business.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]