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Urban Ladder is an all-around design business that offers home decor and furnishings. Urban Ladder was founded as the first online brand in 2012 with more than 5000 designs in 35 categories including living, dining, bedroom, study, and design.
This blog highlights the business model of Urban Ladder, its customer segment, income stream, market objective, and other elements of the company. First, let’s get to know more information about the company.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 21, 2022
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.