Business Model of Urban Ladder with Complete Company Overview

Urban Ladder is an all-around design business that offers home decor and furnishings. Urban Ladder was founded as the first online brand in 2012 with more than 5000 designs in 35 categories including living, dining, bedroom, study, and design.

This blog highlights the business model of Urban Ladder, its customer segment, income stream, market objective, and other elements of the company. First, let’s get to know more information about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.