MakeMyTrip Digital Marketing Case Study

MakeMyTrip is one of India’s leading Travel Agents with a net worth of $3.65 billion. Ever wondered how they came such a long way? We think MakeMyTrip’s Marketing Strategy played a significant part in all this. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. Let’s dive deep into one of the world’s most valuable company business models. 

About MakeMyTrip

MakeMyTrip is an Indian online travel company headquartered in Gurugram, Haryana. It was founded in 2000 by Deep Kalra and Rajesh Magow. MakeMyTrip provides a wide range of travel services, including flights, hotels, holiday packages, buses, trains, car rentals, and activities. The company has a strong presence in India and other countries in South Asia, including the United Arab Emirates.

Now that we are discussing MakeMyTrip, let’s take a look at their marketing strategy too.

What’s new with MakeMyTrip?

Here’s what was buzzing around MakeMyTrip recently:

  • Focus on corporate travel: MakeMyTrip is betting big on corporate travel in 2023 by launching a number of new products and services for corporate clients, including a dedicated business travel portal and a team of travel experts who can help with everything from booking flights and hotels to arranging visas and meetings.
  • New destinations: MakeMyTrip is also expanding its reach to new destinations. In 2023, including Saudi Arabia, Israel, and the Caribbean. MakeMyTrip is also focusing on promoting offbeat destinations in India, such as Ladakh, Munnar, and Coorg.
  • New experiences: MakeMyTrip has launched a new “My Experiences” section on its website and app, which offers a variety of activities and experiences, such as cooking classes, city tours, and adventure sports.
  • MakeMyTrip recently launched a series of short-form videos called “Travel Diaries.” These videos feature real people sharing their travel experiences and insights. The videos are typically around 60 seconds long and are shot in a fun and engaging style.

Let’s now understand the target audience of MakeMyTrip better with the help of a buyer persona.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 11, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.