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Link Building in SEO: Importance, Benefits & Strategies You Need in 2022

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What is link building in SEO? Is it beneficial? How should you build links? Find all your answers in this article. 

The importance of SEO has sprung up more than ever before. With the 2020 pandemic, more and more businesses have shifted their focus to digital marketing. In order to increase sales and conversions online, businesses have started to understand the many benefits of SEO

Link building in SEO is a very important strategy to give your website a great ranking. Read on to know what link building in SEO is all about.

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What is Link Building in SEO? 

Link building is the process of acquiring relevant hyperlinks or links from other external websites to your own website. A hyperlink or link is a way to navigate different pages on the internet. 

The purpose of link building is to increase the number of high-quality links leading to a particular website to improve visibility. This would help the website rank higher when it comes to search engine results.

A search engine crawls through the external website and would also crawl through the website that has been hyperlinked. The search engines use these links to crawl the web.

There are 2 significant types of links, namely Internal & External. Internal links are the ones where you add a link to one of your pages navigating a user to another page within the same website. 

External/Outbound links are the ones where a third-party website links you or vice versa. 

Successful link building is when you work on both these types of links. You can insert links to certain words or even images on the web page. 

Now, you may be confused between link building and backlinking. Backlinking is a section under link building. Backlinking is an SEO strategy to procure “links” from third-party websites that are relevant to your business and have high domain authority. 

What is the importance of Link Building in SEO? 

Link building is a very important element of off-page SEO. Let’s have a look at why is it so important –

  • Builds credibility

Since external links act as third-party measures of your domain’s authoritative strength, thus links are important as they judge your website’s credibility. Google wishes to provide its users with the best and most relevant results to their search engine queries. The more the number of quality links to your website, the better your website credibility will be.

  • Helps boost Google rankings

In order to rank on a SERP (search engine result page) backlinks are extremely important. In fact, without backlinks, it is very difficult to rank on Google even though the website might have quality content. In order to beat your competitors, it is very important to have quality backlinks and more backlinks in number.

Don’t miss out on these 20 top Google ranking factors.

  • Help increase website traffic

Backlinks help with your rankings, which help in the visibility of your website. The more your website ranks, the more traffic it will get. It will help get you relevant traffic which is a good indicator of your website performance.

  • Increased conversions

The more visibility you have, there will be an increase in web traffic, which can increase potential conversions. 

  • Better site performance

Your SEO metrics will be positively impacted by building links.  Your domain ranking, page ranks, etc. will improve with quality backlinks. It also lowers your bounce rate.

  • Building relationships with a niche audience

Link building also helps users build a rapport with a niche target audience. For example, if you build links on a website for niche cars and direct the audience to your website for niche car repair services, you have the opportunity for building a long-term relationship with this niche target audience.

Top 6 Strategies for Link Building in SEO 

Listed below are some of the top strategies and techniques for link building in SEO that you should give a try. 

1. Guest Blogging

It is important to create an article on a site that is relevant to your niche and has strong authority to get a hyperlink. The site needs to be authentic and relevant to your target audience. Your content also needs to add value to the site. By doing so you can get increased traffic and quality leads.

2. Leverage Social Media

Use social media to your advantage. Get more active on social media as Genzers and millennials are very active on social media. Add swipe up links to your web pages or blogs. This will also boost your visibility as your engagement rate will increase. By doing so, you can direct your social media traffic to your website. 

Check this article out on How to market effectively to Gen Z. 

3. Good Quality Sites

Your resource links need to be from quality, trusted sites. Authority sites like Times of India, Forbes India, have resource pages that you could refer to. You can also find domains similar to your niche provided they are credible and authentic. Do not fall for spammy websites. 

4. Use Infographics 

An infographic is a diagrammatic representation of a piece of information. It is a great strategy wherein you create infographics like pie charts, tables or diagrams which are very useful for readers and give them bite-sized content. 

Now this infographic may appear in the Google image search tab and could be used by other blogs and a link will be given to you as credits.

5. Broken link strategy

This link-building strategy involves finding pages with broken links (links that are dead and no longer work) and suggest replacing the dead link with a link to content on your website. This is an excellent strategy as it is a win-win situation for both parties involved. 

6. Find out what the competitor is doing

If a strategy is working for a competitor, find out what they are doing. Replicate their strategy. If their links on a particular site are working, reach out to a similar external source that would be willing to place your links. 

Benefits of link building in SEO

Some key benefits of link building for search engine optimization are as follows –

  • Boosts authority

The end goal for link building is to have a sustained link-building strategy to stand out from the competition. Your target audience should see you as a trusted brand or company and in order to do so, link-building helps with credibility.

  • Continuous Referral Traffic

When you have a link on an authority site, it can promise you sustained referral traffic over the long run. It is important to have high-quality backlinks instead of quantity. 1 backlink on a quality website is better than 10 links from an inferior source.

  • Social media visibility

Many brands complain of stagnation after a point. With link building, you can provide your social media platform links and direct traffic there. This will increase social media visibility.

  • Increases Search Engine Visibility

Google web crawlers prefer quality and quantity links. When your website has quality external links, it can really help boost rankings which will increase your visibility.

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FAQs

Q. What are link-building strategies?

Some link building strategies are  –

  • Outreach
  • Guest Blogging
  • Content optimization
  • Broken link building
  • Data-backed link building

Q. What is link building and why is it important?

Link building is acquiring links or building links on external websites as a way of directing users (one-way) to your website. Link building is important as it helps to generate traffic, increase conversions and build a rapport with your audience.

Q. How many types of link building are there in SEO?

There are 5 types of links in SEO. These are internal links, external links, manually created links, self-created links, and natural links.

Q. What is profile link building in SEO?

Profile linking is an integral move in SEO. Your website URL is linked to another personal or professional profile. It could be a high-ranking platform, application, or social media website as well such as Facebook, Instagram, etc.

As Google crawlers search for websites that are linked with prominent sites, profile linking is a good way to boost your website’s rankings.

To Conclude

We hope you enjoyed reading this blog. If you have any strategies that worked for you in link building in SEO, please do let us know in the comments below. Also, don’t forget to check out the article on some amazing SEO tips & tricks

Check this short online course in SEO to understand search engine optimization better. IIDE also has this 3-month online comprehensive digital marketing course to offer to understand digital marketing holistically. If you’re looking for a professional course, check out this 11-month MBA-level online digital marketing course.

Chief Learning Officer at IIDE

He has over 17 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning, Social Media Marketing & eCommerce......[Read full bio]

Meherzad Karanjia

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