Business Model Analysis of TripAdvisor: Top Travel Aggregator

In the last blog, we tackled the business model of Treebo Hotels –  the raising mid-tier hotel chain in India. Today we will dig into the business model of TripAdvisor – a worldwide travel options aggregator and booking website.

TripAdvisor is one of the world’s largest and most well-known travel and online flight and hotel reservation websites. It was founded in Massachusetts in the United States in the year 2000. Stephen Kaufer is the company’s founder. Since its inception, the ease of use of its website and amazing booking options have flung this travel options aggregator into fame and fortune.

TripAdvisor is among the slew of companies that made their fortune based on the internet. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this case study, we’ll take a closer look at the business model of TripAdvisor and decode its success. Let us begin this journey by first understanding more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.