Business Model of Treebo Hotels: Mid-Tier Hospitality Leader

Last time we looked into the business model of Airbnb, the startup unicorn that took the world by storm. This time, we will be digging into the business model of Treebo Hotels.

Treebo Hotel is well-known for providing excellent facilities and services to their customers. Treebo Hotel is expected to make more money than ever before by 2021 and that is why the hotel chain is backed by well-known investors such as SAIF Partners and Matrix India Partners.

In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Treebo Hotel has had many ups and downs over the last four years, resulting in many layoffs and fortunes plummeting – forcing the company to adopt cutting cash burn and certain liabilities, as well as developing aggressive revenue-generating tactics. That’s why we will briefly discuss the business model of Treebo Hotels in this case study and learn more about how they survived and thrived.

Let us first start by learning more about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 16, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.