An Exclusive & Distinctive Business Model Of Cars24

Cars24 is one of India’s most popular car apps for buying and selling used cars. It makes buying and selling a car simple, fair, and quick.

Cars24 has made it much easier to sell your used car on the internet. The Gurugram-based startup has found a solution to a problem that most people have overlooked. But how exactly does it accomplish this? What exactly is the Business Model of Cars24?

Do you ever wonder what the secret is to this huge success? We will look at Cars24 India’s target audience, products for attracting new and existing customers in this case study.

We’ll go over the business model in more detail later, and see what distinguishes Cars24 from the crowd. So, let’s first take a look at Cars24 company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]