A Comprehensive Analysis on the Marketing Strategy of PharmEasy

The medical sector has benefitted greatly from advances in modern technology. Nowadays, technology has made it even simpler to access a variety of medications.

The days of searching the market for a certain medicine are long gone. Today, we can order any medication and have it delivered right to our house. There are many such applications which had made this possible. One such application is PharmEasy, an Indian online pharmacy delivery platform. This application allows us to purchase healthcare and medications online.

Marketing is one of the important factors for growing brand awareness in the market. Marketing helps to create trust and honesty from companies to customers.

In this blog, we will be looking into the Marketing Strategy of PharmEasy, but firstly, let us know a few more details about the company.

About PharmEasy

Marketing strategy of Pharmeasy

Online Pharmacy Pharmeasy is situated in Mumbai. The firm was founded by Dharmil Sheth and his friend Dhawal Shah in 2015 with the goal of improving healthcare accessibility in India. Medlife is acquired by PharmEasy which made it the largest online pharmaceutical platform. 

Their main goal was to bring nearly everything pertaining to healthcare to people’s doorsteps. They made great use of technology to eliminate the need for middlemen. The platform provides teleconsultations, sample collection for diagnostic tests, and delivery of medications. Additionally, it acquired Aknamed and Thyrocare Technology in 2021.

This medical technology startup’s reach is one of its most commendable qualities. It planned to service 2 million users per month after the acquisition. Pharmeasy reportedly ships medication and equipment to 710 Indian cities and about 98% of the country’s pin codes.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: May 29, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.