The SWOT analysis of McDonald’s highlights its strengths, such as strong brand recognition and a vast global presence. However, weaknesses like reliance on franchisees and unhealthy menu perceptions exist. Opportunities include expansion into emerging markets and healthier menu options, while threats stem from intense competition and shifting consumer preferences. With McDonald’s serving over 69 million customers daily, adapting to these factors is crucial for maintaining its global dominance in the fast-food industry.

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Jan 30, 2025
Listen to this blog
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.