Citigroup Inc., commonly known as Citi, is one of the world's most recognised banking brands. With over two centuries of history and operations across more than 160 countries, Citi represents scale, trust, and global financial reach. But banking today looks very different. Customers now expect instant digital experiences, seamless mobile apps, smarter payments, and faster support. At the same time, fintech companies are changing how people interact with money. So the real question is: Is Citi evolving with the times, or relying too much on legacy strength? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Mahak Panwar, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. Her research and strategic inputs played an important role in shaping this analysis. If you found this article helpful, feel free to share your thoughts and appreciation for her excellent work.

If you’ve ever walked down a beauty aisle, chances are Garnier has caught your eye- bright packaging, eco-friendly messaging, and products that promise effortless skincare and haircare. But how strong is the brand really? And what’s happening behind the scenes that keeps Garnier competing with giants like L’Oréal and Nivea. By the end, you’ll have a crystal clear understanding of where Garnier stands in 2026 whether you’re a student, a marketer, or just a curious beauty admirer.

Hindustan Petroleum Corporation Limited (HPCL) is one of India’s most critical energy pillars, powering industries, households, and mobility across the country. But in 2026, as India pushes toward clean energy, EV adoption, and net zero goals, can HPCL balance profitability with transformation? This SWOT Analysis of Hindustan Petroleum helps business students, entrepreneurs, and marketers understand how a legacy PSU adapts to disruption, regulation, and sustainability pressures and what strategic lessons it offers.

Larsen & Toubro (L&T “It's all about Imagineering"), is a major Indian multinational known for engineering, construction, hi‑tech manufacturing, and services. It operates in 50+ countries and is recognized for delivering large‑scale, high‑impact projects across infrastructure, energy, defence, and technology. With a record order book and diversified business portfolio, L&T continues to anchor India’s infra growth in 2026. But how well positioned is it against global competitors, changing technologies, and economic shifts in 2026? In this SWOT analysis, we break down the core strengths, weaknesses, opportunities and threats that will shape L&T’s journey and  every business student and entrepreneur should understand this analysis.