Detailed SWOT Analysis of Garnier – A Mass Market Cosmetics Brand

In our previous article, we had done an extensive SWOT Analysis on one of the trusted beauty brands in the world, Clinique. In this article, we will be doing an in-depth SWOT analysis of Garnier – A mass-market cosmetics brand.

Over the decades Garnier has been the leading brands in hair colour and developed from hair colour and hair care into skincare since its acquisition in 1970. Now, Garnier is marketed in multiple countries worldwide, with specific product lines targeted for various skin types and cultures.

Over the decades, the company has expanded dramatically from hair colour and hair care to skincare due to its effective marketing strategies. As the world goes online, marketing has become an indispensable tool. If you desire to gain an understanding of today’s effective marketing, check out our Free MasterClass on Digital Marketing 101, taught by Karan Shah, CEO and Founder of IIDE.

To better understand the cause following Garnier’s consistent growth and expansion, let’s go through a detailed SWOT analysis of Garnier. But before we begin, let us learn more about Garnier, its inception, financial status, products, services and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 9, 2023

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Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.