Decoding the Marketing Strategy of Nayara Energy – Detailed Explanation | IIDE

In our previous analysis, we delved into the marketing strategy and online presence of an intriguing brand, Voltas. Today, our focus shifts to the marketing strategy of Nayara Energy, India’s second-largest oil refinery.

The aim of this study is to delve into the marketing strategy of Nayara Energy and understand how it ascended to its position as India’s second-largest oil refinery. Nayara Energy has set its sights on being one of India’s most esteemed organizations, planning to achieve this through actions that benefit both the community and the nation.

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In this blog, we’ll be examining the marketing strategy of Nayara Energy in detail, including its marketing channels, campaigns, influencers, and digital presence. But before we dive into that, let’s get to know more about the company, its target audience, and its brand story.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.