End-To-End Case Study on the Business Model of Nestle | IIDE

Updated on: Sep 27, 2021
Business Model of Nestle | IIDE

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Nestle India Ltd has a strong presence in milk and nutrition, drink, prepared plants, cooking aids, and chocolate, and is one of the leading players in the FMCG segment. In the food industry, the company is involved. Nestle India manufactures branded products, including Nescafe, Maggi, Milkybar, Kit Kat, Bar-one, Milkmaid, and Nestea.

This blog discusses the business model of Nestle, its revenue model, value proposition, target market, and other characteristics. We’re quite sure that you have a different view of Nestle as a firm by the end of this insightful blog. You can also read our other blog about the Marketing Mix and Marketing Strategy of Nestle.

 Let us begin the case study by learning more about Nestle.

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About Nestle

Nestle Premises | business model of nestle | IIDE

NestlĂ© is a conglomerate company based in Vevey, Vaud. NestlĂ© S.A., a Swiss global food and drink processing company. Since 2014, it has become the world’s largest food company with revenue and other measures. In the edition of the 2016 Forbes Global 2000 list of the largest public corporations, it was placed no 64 on the Fortune Global 500 in 2017 and no 33. Products of Nestle are baby food, food for medical use, frozen food, pet foods, pet foods and snacks, coffee or tea, clothing, dairy products. 29 NestlĂ© brands, including Nespresso, NescafĂ©, Kit Kat, Smarties, Nesquik, and others, have over CHF 1 billion (approximately US$1.1 billion) in their annual revenues. Twenty-nine NestlĂ© brands, including Nespresso, NescafĂ©, Kit Kat, Smarties, Nesquik, Stouffer, and Vittel generated yearly sales of more than 1 billion CHF (approximately $1.1 billion).

NestlĂ© has 447 plants in 189 countries and has about 447 employees, 339,000 people. It is among L’Oreal’s primary stockholders, the largest cosmetic corporation in the world. The company is focusing its efforts consistently on better understanding India’s changing way of life, anticipating the requirement of consumers to supply their product offerings to taste, nutrition, health, and health. Nestle offers a comprehensive range of high-quality, secure food items at competitive costs for large consumers.


Business Model of Nestle

Nestle has managed to find a comfortable position in every family with its business approach of value building and its rock-solid marketing mix. Naturally, since its inception, it has come a long way. And this makes FMCG the world’s number one brand. Nestle has seven vertical businesses with health, nutrition, and health goods. The stars in the BCG Matrix include dairy goods, powdered, and liquid drinks, ready dishes and culinary aids, and clothing business sectors. So, here is the business model of Nestle.


1. Channels

  • Retail Stores
  • Media
  • News
  • Images
  • Website
  • Mail Order 
  • Media Contacts
  • Social Networks
  • Club Nespresso
  • Nespresso boutiques


2. Key Activities

  • Networking
  • Food processing
  • Logistic
  • Manufacturing
  • Production
  • Quality control
  • R and D
  • Operations
  • Marketing
  • Production of natural body and aroma components.


3. Key Resources

Our agricultural raw materials are supported, mainly through trade channels, by coffee, cereals, vegetables, fruit, herbs, sugar, and spices. All suppliers around the world have a large variety and must comply with the quality standards of Nestlé. The suppliers with which they operate are audited routinely and raw materials are frequently checked to ensure that they continue to match these criteria.


4. Nestle’s Key Points of Business

  • Ensures sustainable organic sale growth, enhanced margins, and consumer-relevant nutrition for all regardless of the degree of income.
  • Improvement of operational efficiency to raise the underlying earnings from trade.
  • Discipline and clear priorities for allocation of resources and capital.


5. Revenue Model of Nestle

Revenue Model of Nestle | business model of nestle | IIDE

Net profit for the NestlĂ© Group increased from approximately CHF 7 billion in 2017 to over CHF 12.2 billion in 2020. NestlĂ© has more than 2000 brands in over 180 nations and is one of the largest food and beverage companies in the world. In Vaud, Switzerland, NestlĂ© is a worldwide food and drink company. In 2019, Nestlé’s largest market, the Swiss enterprise, accounted for almost 46% of its global turnover in America. In Europe, the Middle East, and North Africa, almost 29 per cent were earned that year. Powdered and liquid beverages, which amounted to 23 billion Swiss francs this year, were the best-selling items of the NestlĂ© Group based on global trade. in 2019. With a total of just around 15 billion Swiss francs, Nutrition and Health Science came in second, yet in terms of organic growth, it was the highest in the product category that year. The category increased in the measured period by approximately four and a half per cent.


6. Services

Nestle will play a key role in establishing consumer loyalty with the pre-selling and post-sales services. Post-sales services are seen by modern customers as crucial as marketing and promotion. In today’s technologically advanced society, the force of negative e-WOM due to poor support services cannot be undermined. To avoid damaging brand reputations, the company should analyze its support operations and utilize them as a vehicle to promote a favourable word in its mouth because of fast, prompt, and effective services of support.


7. Positioning

The placement procedure is to create the desired picture in the mind of a customer for a business and its items. In terms of customers, Nestle KitKat has a competitive advantage over competitor chocolates. Nestle’s name and emblem alone are a brand that shows customers that attract them to their products. Thanks to the brand name, everybody knows that Nestle has a big quality mark for the client, which makes it easy to convey.


8. Target Market of Nestle


The objective market is the process of developing market coverage plans; which market segments offer Clogard the best opportunities may fundamentally be shown by the group of clients that have the fundamental requirement to buy the item from the organization.

Nestle KitKat is a product that everyone can love. However, when we launch this product, the market targets should also be selected. KitKat’s main target market will be children aged 8-14 because their children like chocolate very much. Youth aged 15-30 are the secondary focus. It is also possible to target both men and women with higher salaries. In urban rather than rural locations, the KitKat can be easily available. In the case of marketing initiatives, mid-size persons with good salaries in particular from urban areas should be targeted.


9. Value Proposition

The objective of Nestle is to improve the quality of life and contribute to healthy living and a healthier future. To improve the livelihoods of 30 million communities directly related to their operation. 


  • Nescafe: soluble coffee
  • Nespresso: premium restaurant coffee and home education and growth of lifespan.
  • Dolce Gusto: different beverage machines and capsules


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Nestle is the world’s biggest food producer and market leader in coffee and mineral water, featuring products including milk-based food and culinary aids, cereal, immediate coffee, and food for babies. In addition, Nestle is an organic design model. It is versatile and highly adaptive to the external competitive environment as well as decentralized decision-making authorities. Although Nestle Company has fulfilled its goals. Besides, we know that some theories, such as the law of demand, maybe applicable in our reality when the cost of the product reduces. The demand for the quality of the product will also rise, vice versa. We know the theories of micro and macroeconomics. In reality, the buyer wants to buy the product that has the lowest price instead of the highest.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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