Marketing Mix of Hindustan Unilever: Full Company Overview

Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company which produces products that are very popular in Indian households. It is one of the world’s foremost suppliers of food, home care, personal care, refreshment products. The company was evaluated as ‘the most innovative company in India’ according to Forbes and it has an enormous portfolio of its products.

If you want to learn about the distinctive and distinguished marketing strategy of the company, try IIDE’s Marketing Strategy of HUL

In this blog, we will be analyzing the Marketing Mix Of Hindustan Unilever. Let’s begin the discussion with a quick overview of the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]