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Some brands have grown exponentially since their inception. Walmart is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Walmart’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Walmart to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing.
About Walmart
Walmart is one of the most well-known multinational retailers. Sam Walton created the company in 1962, and it was incorporated in 1969. The Walton family owns and controls the firm, which is located in Bentonville, Arkansas. Walmart has over 11,500 retail locations in 28 countries and 11 e-commerce sites. Hypermarkets, discount stores, and department stores are all part of the retail corporation’s operations.
The brand maintains its highest position with its efficiency, strong logistics, and supply chain management. Walmart initially started as a physical retail outlet, and later moved to e-retail in 2000. The company is known for its consistently low prices and also utilizes a highly customer-centric approach.
According to the Fortune Global 500 list, the firm was declared as the largest company by revenue. It has plans of rooting its operations across the globe and continuing to become the biggest retailer.
What’s new with Walmart?
Here’s what was buzzing around Walmart recently:
- Walmart Plus Week 2023: Walmart Plus Week is a week-long sales event for Walmart Plus members, with exclusive discounts on a wide range of products.
- Walmart GoLocal: Walmart GoLocal is a delivery service that delivers groceries and other items from Walmart stores to customers’ doorsteps.
- Walmart Drone Delivery: Walmart is testing drone delivery for groceries and other items in select markets.
- Walmart InHome Delivery: Walmart InHome Delivery is a service that delivers groceries and other items directly to customers’ refrigerators.
- Walmart Health & Wellness: Walmart is expanding its healthcare offerings, including opening new Walmart Health centers and offering more telehealth services.
- Walmart Financial Services: Walmart is expanding its financial services offerings, including offering more banking and lending options.
- Walmart Advertising: Walmart is expanding its advertising platform, offering businesses more ways to reach Walmart customers.
- Walmart Marketplace: Walmart Marketplace is a third-party marketplace where sellers can sell their products on Walmart.com.
- Walmart Fulfillment Services: Walmart Fulfillment Services is a service that helps businesses fulfill their online orders.
- Walmart eCommerce: Walmart is investing in its eCommerce business, including expanding its online selection and improving its delivery options.
- Walmart Sustainability: Walmart is committed to sustainability, and is working to reduce its environmental impact and operate more sustainably.
Let’s now understand the target audience of Walmart better with the help of a buyer persona.
Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Sep 16, 2024
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Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]