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Established in 1913, Aldi is a German-based company of discount supermarkets founded by two brothers, Karl Albrecht and Theo, which was divided into two key companies, Aldi Nord and Aldi Sud in 1960. It has a chain of around 10,000 supermarkets across 20 countries.
In this blog, we will be discussing the SWOT Analysis of Aldi, those being its strengths, weaknesses, opportunities, and threats. So, let’s start with a quick introduction to the company.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 28, 2022
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.