Unveiling the Business Model of WhatsApp: A Detailed Analysis

WhatsApp Messenger, commonly referred to as WhatsApp, is an instant messaging and voice-over-IP service under the ownership of Meta Platforms.

It provides users with the capability to transmit text and voice messages, and video messages, initiate voice and video calls, and disseminate various forms of content such as images, documents, and user locations.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.