In-Depth Marketing Strategy of Tesco – Case Study with SWOT Analysis

Introduction

Tesco, a multinational retail company by adopting a customer-focused approach and employing effective marketing strategies has helped them to become a leading player in the supermarket industry industry. The brand focuses on providing its customers with the best possible value for money, by providing a diverse range of products at competitive prices that make it easy for customers to find what they are looking for.

In this case study, we shall discuss how Tesco achieved this feat by looking at its latest news, competitors, marketing strategies, and online retail presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.