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Everything You Need to Know About Social Media Campaigns

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In order to land successful social media campaigns, a lot of thought needs to be put in along with ample research and creativity for the audience to engage with the brand. Even though it is difficult, it is not impossible! Read on to know what a social media campaign is, viral social media campaigns 2020, social media campaigns examples, types, and more!

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What are social media campaigns?

A social media campaign is using a set of social media platforms and makes consistent marketing efforts across them to attain a certain business goal. 

A campaign is different from everyday hygiene marketing efforts. It is much more focussed, targetted, and has better analysis and measurability than regular efforts. The main goals of social media campaigns are to improve brand awareness, reach certain KPI’s (key performance indicators). 

Some of the different types of social media campaigns include user generate contests, podcasts, sponsored endorsements, and influencer conversations.

Learn More: 20-Hour Online Social Media Marketing Course

Importance of Social Media Campaigns 

Ever wonder why a company should invest time, money, and effort into creating social media campaigns? Let us tell you why social media campaigns are extremely important.

  • Increased Brand Awareness

Increased brand awareness is a big advantage when it comes to any social media campaign. This can be achieved by posting on different social media platforms, using campaign-specific hashtags, and incentivizing your followers to share your content. 

  • Increase the Number of Conversions 

Marketers can create a lot of hype around a new product or service and get customers excited for the launch. Once the product is launched, if the marketing is successful, then most likely there will be a spike in sales.

Social media campaigns are a great way of making people aware of new products by using visually appealing imagery and just spreading the word. 

  • Increase Website Traffic

Social media campaigns are a great way to increase website traffic. You can provide the link to your website in the bio. This makes it easy for users to access the right link and avoid any kind of confusion. You can also direct them through the content in the posts.

  • Stay on Top of People’s Minds

It is easy for people to forget about your brand due to increased competition in the market today. With social media campaigns and synergistic efforts, you will be able to stay on top of people’s minds.

  • Grow Your Audience with Small Budgets

The good part about social media campaigns is that you do not necessarily need big budgets for a successful campaign. There are many free social media tools that you can employ to make the most of your social media campaign. Check out some of the best digital marketing tools in the industry.

How to Create Successful Social Media Campaigns? 

There are many ways of creating a good, successful social media campaign. Here are a few ways of creating a truly impactful social media campaign – 

Bonus: If you wish to receive personalized mentoring & learn how to create the best social media campaigns – register for IIDE’s 3-month Online Digital Marketing Course which prepares students holistically in digital marketing. 

Step 1: Do Your Research

First things first, market research is extremely important when it comes to creating a successful campaign. Understand what the competitors and doing, especially what they’re doing right! By doing so, you will have some direction for your campaign. 

Step 2: Strategize

Work backward – understand what goals need to be achieved and accordingly strategize the campaign. Be creative with your strategy and consider using the latest trends. Instagram stories and live updates have become very popular.

Step 3: Choose Your Social Media Platforms

The next step is to choose your social media platforms. Make sure they are the most compatible with your audience demographics. For example, if you wish to reach out to a younger audience, then make use of Instagram.

Step 4: Create Unique Content

Create unique compelling content that catches the attention of potential users. It needs to be fresh and also reach out to your target audience. 

Step 5: Promote Your Content

Once you’ve created content, consider promoting it with small budgets. Use PPC campaigns to start with as it has the advantage of having full control over your budgets. Check this article out on how to get 3X ROI with PPC campaigns

Step 6: Engage with the Audience

After you’ve published the content, the job is not done. You need to respond to queries and comments. Engaging with the audience is crucial to a campaign’s success.

How to Track Social Media Campaigns?

Here are 5 effective steps to tracking your social media campaign success – 

  • Identify your goals

Before measuring the metrics for every post, think about your goals. What goals are you trying to accomplish through the channels? Keep a list handy as to what is it that you’re trying to reach.

  • Find out which metrics need to be measured

Once you’ve identified your goals, match them to the analytics metrics you need to measure. For example, to measure engagement, look for retweets, comments, and replies. In order to measure brand awareness, look at metrics such as reach and exposure

  • Measure them

The next step is to measure these metrics and record them. Find relevant tools to capture these metrics such as Google Analytics. Check out this short online Google Analytics course for more.

  • Analyze the findings

The next step is to analyze the metrics and lastly, apply them to your strategy. Keep reviewing the metrics to see what improvisations can be made.

Best Social Media Campaigns: Examples & Ideas

If you’re tired of looking for inspiration for your next social media campaign, don’t fret! We have some of the best social media campaigns that you can learn from. 

1. Kitkat’s #HaveABreakHaveAKitkat

Social Media Campagins - Example KitKat

One of the longest and best social media campaigns running in India, Kitkat has a quirky way of conveying a message. During the pandemic, the brand tweaked the campaign to put out the message that it is okay to take a break and how they are healthy.

They even leveraged the F.R.I.E.N.D.S. reunion making their messages as relevant as possible to their target audience.

Takeaways and ideas – Long-term campaigns can be used for years together. One can use these hashtags and slogans to become a part of the brand identity. 

2. OnePlus India, #YourBestShot

Social Media Campaigns - Example OnePlus

The OnePlus India #YourBestShot campaign is a social media campaign that went viral. The brand encouraged its users to showcase pictures captured from the phone. Every week they would announce a theme and users were expected to submit photographs as contest entries.

This was a good idea for user-generated content. 

Takeaways and ideas – Users these days prefer authentic content and user-generated content is especially preferred by younger generations. Hence, one can use UGC content in their strategy to develop a bond with the target audience. Check out how to market to Gen Zers.

3. British Airways – Fuelled by Love

Social Media Campaigns - Example British Airways

British Airways Fuelled by Love campaign is an example of a viral social media campaign. The brand appealed to the emotional aspect of users which also lent the airline a humanistic side to it. It was very well received amongst audiences and got 4 million views on Youtube itself.

Takeaways and ideas – Appealing to the emotional side of an audience will help you form a bond. It is an age-old technique in advertising. However, it needs to be done with sensitivity and not hurt the sentiments of anybody. 

4. Zoom – Virtual Background

Social Media Campaigns - Example Zoom Platform

At the heart of change, lies innovation. Zoom became a household name with the 2020 pandemic. To make things fun and interesting, they introduced virtual backgrounds and ran contests by encouraging users to showcase how they use their virtual backgrounds and share pictures on social media. 

Takeaways and ideas – Innovation is crucial when it comes to social media campaigns. Run contests that are fun for users. You can create customized Instagram filters and ask your followers to share their pictures in exchange for some gratification. 

5. Spotify – NYE 2020 Wrapped

Social Media Campaigns - Example Spotify

With over 350 million users worldwide, Spotify has a customized summary of the music that the user listened to during the course of the year.

This summary is visually appealing and can be shared on social media. For 2020, they had quizzes, slides, and videos along with the personalized playlist. Pretty cool, isn’t it? This kept the audience engaged and also made them feel valued. 

Takeaways and ideas – Personalization goes a long way when it comes to a social media campaign and Spotify nailed it. Make sure to make your communication customizable and shareable so users can share with their networks and create awareness. 

If you found these social media campaign examples interesting, we have some of the top brand case studies for you

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Q. Which social media campaigns went viral?

Here are some campaigns that went viral – 

  • Ariel #ShareTheLoad Campaign
  • Apple #ShotoniPhone
  • Dove Real Beauty Campaign

Q. Which social media campaigns backfired? 

Some of the social media campaigns that backfired include –

  • Surf Excel’s friendship Holi campaign backfired as it hurt the sentiments of both Hindus and Muslims
  • Red Label’s Kumbh Mela campaign is another example that backfired as it hurt the religious sentiments of Hindus
  • PharmEasy’s Ramayana campaign backfired as they used Hindu mythological characters for their communication


This was our take on the best social media campaigns! Tell us in the comments below which ones were your favorite and how did you create successful social media campaigns. 

Calling out all freshers and postgraduate students who want to study digital marketing, IIDE offers an exclusive Post-Graduate Program in Digital Marketing which is equivalent to an MBA degree. Get in touch with our counselors to know more. 

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri


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