Business Model of Tata: Comprehensive Overview

Have you ever wondered how the Tata Group managed to amass such a massive empire and brand value? This is case study will delve into the details of the business model of TATA – one of India’s most prominent corporate houses.

We will discuss how the Tata group employs numerous business tactics and has perfected its operating principles, allowing them to reach new heights in the economy. We will explore topics such as the marketing mix, segmentation, target audience and much more.

Before we start exploring the business model of TATA in detail, let us start by learning a bit more about the group.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]