Elaborative Marketing Mix of Lux – With All 4Ps Explored

Lux is one of the largest soap brands in India. It has a wide range of products which include beauty soaps, bath additives, shower gels, conditioners and hair shampoo. In 1925 it became the 

It was claimed by the advertisements that Lux soap was used by 686 out of 694 well-known actresses. It has been at the top of the market for many years and retaining that position isn’t easy.

Thus this makes us keen to know the marketing mix of Lux.

In this blog, we will be discussing the marketing mix of Lux. Discussing 4P’s strategies in detail.

Before we start with its marketing mix let us know about Lux as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.