The Marketing Strategy of Siply with SWOT Analysis

An app that can help thousands of people become financially independent? Looks pretty interesting, right? Then Siply is at your service. Siply is a tech-based micro-savings application that is based in Bengaluru, it’s the first platform in India, where the investment can be as low as rupee 1! 

So what does Siply exactly do to help such a vast amount of investors around India? It is an operated website and mobile application where one can invest starting from micro-savings making it flexible and vernacular.

According to their recent fund activity, Siply Private Limited has raised over $ 1,000,000 and has recently launched an affordable Gold Savings Scheme.

In this blog, we will explore the marketing strategy of Siply and also its SWOT Analysis. But first, let us start by exploring how Siply works.

About Siply Private Limited.

marketing strategy of siply-logo

Based in Bengaluru, India, Siply helps underserved masses inculcate savings and investment through its relevant policies. Founded in July 2020 by Sousthav Chakraborty, Anil Bhatt, and, Nitin Mitta, Siply is a fintech startup claiming to be catering to over 40 crore people. 

Making an individual financially independent, this micro-savings app provides frictionless savings and digital onboarding with easy set-up and time-friendly measures. The startup is not only working as a tech-based app but also working on enabling micro-savings for the users of other platforms with a platform-as-a-service (PaaS) model.

With its unique ability of instant withdrawals and investment from 0, the company has signed MOUs with Bighaat, Pickmywork, Gig4CE, and Xoxoday with other larger institutional partners. In January 2021, the startup raised over $1 million in funds in a seed round by Inflection Point Ventures.

Siply India’s Target Audience 

Siply is a convenient app and website for investing, buying, selling, and withdrawal method for basic audiences in India. It is a simple method for audiences around the country to be financially independent and it attracts its customers with perfect examples and easy transactions.

Siply’s target audience is the general public. With numerous advances given by Siply’s app, a person can invest in a wide range with a lot more benefits given by the app and website to make payments. 

Siply is a Mutual Fund distributor and it facilitates transactions with regard to third-party payment options as well, using Asset Management Companies (ACMs). Siply now has also introduced a Gold saving scheme for their customers. 

As you can see that Siply is customer friendly and stretches out with the most prominent advances to facilitate their customers. Its target audience explicitly reaches out to a group of the general public.

marketing strategy of siply-app

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.