Detailed Study of the Marketing Mix of Sony with All 7Ps Explained

Sony Group Corporation, commonly known as Sony, is a top manufacturer of consumer and professional electronics, offering a vast array of products like televisions, cameras, audio equipment, and gaming consoles. They hold the crown as the largest video game console company, with the iconic PlayStation brand dominating the market.

Sony is known for its commitment to quality and innovation, consistently delivering products that are reliable and feature-rich. They cater to a wide range of needs and preferences, offering products in various sizes, features, and price points.

In this blog, we will discuss the marketing mix of Sony, covering all its strategies, and analyze how they effectively utilize the “7Ps” (Product, Price, Place, Promotion, Process, People, and Physical Evidence) to achieve success in a competitive landscape.

Let us start by understanding the company first.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 14, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]