Sony Group Corporation, commonly known as Sony, is a top manufacturer of consumer and professional electronics, offering a vast array of products like televisions, cameras, audio equipment, and gaming consoles. They hold the crown as the largest video game console company, with the iconic PlayStation brand dominating the market.
Sony is known for its commitment to quality and innovation, consistently delivering products that are reliable and feature-rich. They cater to a wide range of needs and preferences, offering products in various sizes, features, and price points.
In this blog, we will discuss the marketing mix of Sony, covering all its strategies, and analyze how they effectively utilize the “7Ps” (Product, Price, Place, Promotion, Process, People, and Physical Evidence) to achieve success in a competitive landscape.
Let us start by understanding the company first.