Comprehensive Guide to Marketing Strategy of Telenor

In this blog, we will examine the marketing strategy of Telenor and the reasons behind its progress and success. We will be reaching out to cover their competitors’ analysis, marketing mix, marketing strategy, marketing campaigns, and digital marketing presence.

Before jumping into the marketing strategy of Telenor, let us gather additional information by taking a quick glance at the overview of Telenor.

ABOUT TELENOR

Telenor is the biggest telecommunication company in Norway. During the late 90’s it was deregulated and shifted from fully government-owned into a public limited company. However, the government conserved considerable risk regarding shares. The company is divided into four groups: Mobile operation, Telenor fixed, Telenor broadcast, and other activities. 

For over 150 years, telecommunications has played a crucial part in developing a unique Norwegian society. As the incumbent provider, Telenor has been the driving force in developing a highly complicated home market. The physical work involved in establishing networks and services across long distances has helped in developing long-term relationships with customers.

Globally, Telenor has achieved big positions in satellite communications, mobile communications, and domestic internet activities. Telenor has been one of the world’s leading suppliers of satellite communications for several years.

Telenor is a settler in mobile communications. The autonomous NMT system was implemented in Norway in 1981, and physical mobile telecommunication services were first offered there in 1966. Its digital successor, GSM, was introduced in 1993, and the third-generation mobile network, UMTS, was launched for commercial use in 2004. To know more about Telenor, you can also visit their website https://www.telenor.com

Competitors of Telenor:

The Competitors of Telenor are as follows –

1. Telefónica 

Telefonica is a telecommunications company based in Madrid, Spain. With a global network, it provides various mobile telephony and fixed-line telephone services. It offers telephony and television services in Europe and America.
As well as the Telefónica brand, it also deals with Movistar, O2, and Vivo. The company is an entity of the Euro  50 stock market index. 

2. BT Group 

British Telecom Group (BT Group) is a multinational telecommunications company operating in the UK. It has systems in over 180 countries and is the biggest provider of fixed-line, mobile, and TV services in the UK. 

3. Telia Company 

Telia is a Swedish multinational company that provides mobile network and fixed-line telephony services in Finland, Norway, and Denmark. Telia also owns C More Entertainment, which is a Finnish company that owns various television channels in Finland and Sweden. The company has headquarters in Stockholm and its stock trading is done at the Stockholm Stock Exchange and the Helsinki Stock Exchange.  

4. Tele2 

Tele2 AB is a Swedish telecommunications operator that provides fixed-line and mobile telephony in Finland, Lithuania, Latvia, and Sweden.
In T-Mobile, Netherlands Tele2 is covering a market share of 25%. As of 7 September 2021, Tele2 and Deutsche Telekom have opted to clear themselves of T-Mobile Netherlands in exchange for an enterprise value of €5.1 billion.