Comprehensive Guide to Marketing Strategy of Telenor

In this blog, we will examine the marketing strategy of Telenor and the reasons behind its progress and success. We will be reaching out to cover their competitors’ analysis, marketing mix, marketing strategy, marketing campaigns, and digital marketing presence.

Before jumping into the marketing strategy of Telenor, let us gather additional information by taking a quick glance at the overview of Telenor.

ABOUT TELENOR

marketing strategy of telenor-logo

Telenor is the biggest telecommunication company in Norway. During the late 90’s it was deregulated and shifted from fully government-owned into a public limited company. However, the government conserved considerable risk regarding shares. The company is divided into four groups: Mobile operation, Telenor fixed, Telenor broadcast, and other activities. 

For over 150 years, telecommunications has played a crucial part in developing a unique Norwegian society. As the incumbent provider, Telenor has been the driving force in developing a highly complicated home market. The physical work involved in establishing networks and services across long distances has helped in developing long-term relationships with customers.

Globally, Telenor has achieved big positions in satellite communications, mobile communications, and domestic internet activities. Telenor has been one of the world’s leading suppliers of satellite communications for several years.

Telenor is a settler in mobile communications. The autonomous NMT system was implemented in Norway in 1981, and physical mobile telecommunication services were first offered there in 1966. Its digital successor, GSM, was introduced in 1993, and the third-generation mobile network, UMTS, was launched for commercial use in 2004. To know more about Telenor, you can also visit their website https://www.telenor.com

Competitors of Telenor:

The Competitors of Telenor are as follows –

1. Telefónica 

marketing strategy of telenor-telefonica

Telefonica is a telecommunications company based in Madrid, Spain. With a global network, it provides various mobile telephony and fixed-line telephone services. It offers telephony and television services in Europe and America.
As well as the Telefónica brand, it also deals with Movistar, O2, and Vivo. The company is an entity of the Euro  50 stock market index. 

2. BT Group 

marketing strategy of telenor-bt group

British Telecom Group (BT Group) is a multinational telecommunications company operating in the UK. It has systems in over 180 countries and is the biggest provider of fixed-line, mobile, and TV services in the UK. 

3. Telia Company 

marketing strategy of telenor-telia

Telia is a Swedish multinational company that provides mobile network and fixed-line telephony services in Finland, Norway, and Denmark. Telia also owns C More Entertainment, which is a Finnish company that owns various television channels in Finland and Sweden. The company has headquarters in Stockholm and its stock trading is done at the Stockholm Stock Exchange and the Helsinki Stock Exchange.  

4. Tele2 

marketing strategy of telenor-tele2

Tele2 AB is a Swedish telecommunications operator that provides fixed-line and mobile telephony in Finland, Lithuania, Latvia, and Sweden.
In T-Mobile, Netherlands Tele2 is covering a market share of 25%. As of 7 September 2021, Tele2 and Deutsche Telekom have opted to clear themselves of T-Mobile Netherlands in exchange for an enterprise value of €5.1 billion.  

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Apr 19, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.