Marketing Mix of Nescafe: Detailed 7Ps Analysis

Nescafe is a brand that’s enjoyed by people of all ages. It’s the coffee that you grew up with, and it’s the coffee that you still love today! 

It’s safe to say that – Nescafe has a strong understanding of its target market and has developed a marketing strategy that appeals to them.

So let’s analyze the Marketing Mix of Nescafe in detail.

Nestle not only provides the best quality of coffee but also attracts consumers through its brand name and unique advertisement. Before we dive right into its successful marketing mixes, let’s learn more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]