4Ps Marketing Strategies of Starbucks: 360° Company Analysis

The Starbucks Corporation is an American multinational chain of Coffeehouse and Roastery reserves that is World famous for its Premium Quality coffee. Starbucks has 32,600 coffeehouse chain stores in 83 countries around the world. Starbucks offers varieties of coffee Since 1971.

In this blog, we shall be discussing the marketing Strategies of Starbucks Let us start with getting to know the company better first.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 3, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.