Detailed Marketing Strategy of Dunkin Donuts

Dunkin Donuts is a coffee and doughnut corporation based in the United States, as well as a quick-service restaurant. Dunkin Donuts and Baskin Robbins eventually became subsidiaries of the Dunkin brand. And later renamed Dunkin in 2019. It is one of the largest coffee shops and donut shop chains in the world. 

How did Dunkin Donuts raise its profits and achieve its reputation? The answer will be known from the process of the marketing strategy of a company. This case study will dig deeper into the marketing strategy of Dunkin Donuts.

But first, let us understand Dunkin Donuts as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]